Head of Brand, Digital Experience and Market Activation

Company Description

The PaperCut Story

At PaperCut, we believe two things: great code can change the world, and a great flat white can change your morning.

Now, let's be honest, “print management” doesn't usually make people leap out of their chairs. But here at PaperCut, we've turned what used to be the most boring part of IT into one of the most exciting, impactful, and rewarding jobs in tech. How? Simply put: our code saves trees!

We're a B-Corp certified Australian success story on a mission to make our customers' tech footprint waste-free, easy, and secure. Still founder-led right here in Melbourne, our global footprint spans 195 countries, 100,000 companies, and 140 million end users (that’s roughly 1 in every 50 people on the planet!). As we rapidly evolve into cloud, SaaS, and far beyond print, we’re looking for senior domain experts and problem solvers to guide the tech roadmap and elevate those around them.

For this role, you will need to be Melbourne based as it will require some on-site time at our Camberwell offices.

Job Description

The Role

The Head of Brand, Digital Experience and Market Activation is responsible for shaping how PaperCut shows up in the market…establishing strong market positioning, building brand preference, activating new and existing solutions, and elevating our digital experience.  

In this role, you will set an integrated global strategy across brand, digital experience and market activation to drive awareness, preference, adoption and business growth.  Leading and influencing a global team, you will ensure PaperCut’s portfolio is supported by compelling narratives, differentiated positioning, coordinated market activation and a cohesive, digitally mature presence.

Your mission is to bring the PaperCut brand to life through a clear brand vision, powerful storytelling, technical thought leadership and standout positioning – all delivered through a frictionless digital experience. The 3 primary elements of your role are:

• Brand — positioning, storytelling, community and thought leadership

• Digital Experience — delivering our story through owned platforms (website, partner portal, owned channels, organic and paid search) and maximizing performance

• Market Activation — product marketing, launches (releases and sustainment), adoption and revenue readiness

You will partner closely with Commercial Activation colleagues within Marketing and Product Management leaders across Product to connect product strategy, market insight and commercial execution to ensure our solutions are positioned, launched and activated effectively across global markets.

What you'll actually do

• Integrated global strategy: Shape and set the integrated strategy across brand, digital experience, and market activation to build brand preference, accelerate solution adoption, and drive business growth.

• Bring the PaperCut brand to life: Champion brand architecture, market positioning, and storytelling through technical thought leadership, community building, and stand-out positioning across global markets.

• Mastermind digital experience: Elevate owned digital platforms including the website, partner portal, and organic/paid search delivering a seamless, digitally mature customer journey that maximizes overall performance.

• Drive Market Activation: Set the strategy and own the planning & delivery of strategy outcomes. Including owning the execution of brand campaigns / elements to support the strategy.

• Fuel cross-functional alignment: Partner closely with Commercial Activation marketing teams and Product Management leaders to connect product strategy with market insights and commercial execution.

• Inspire and lead: Support your team members to set and deliver against their goals; recognize and reward high performance, provide feedback and coaching to support their development

What you bring to the table

• Proven leadership track record: 8+ years of progressive marketing experience, including 3+ years in a senior strategic role managing digital, brand, and market activation functions on a global scale.

• Mastery in positioning & narrative storytelling: Exceptional ability to craft compelling brand narratives, define clear market positioning, and turn complex tech/SaaS features into engaging, customer-centric stories. 

• Domain expertise: Experience across performance marketing, SEO/SEM, owned platforms, and modern digital marketing stacks.

• Strategic product & brand acumen: Experience in product marketing, positioning, launch execution, and crafting compelling product narratives for cloud, SaaS, or tech solutions.

• Cross-functional leadership: Exceptional stakeholder and partner management skills with a collaborative approach to connecting product, marketing, and commercial teams.

• Data-driven & commercial mindset: Strong analytical capability to translate data, user insights, and market trends into actionable growth plans, defined KPIs, and optimized campaign performance.

• Values alignment & ambition: A champion for PaperCut’s CHIN values (Caring, Honest, Intelligent, Nimble) with a strong desire and ambition to pursue a high-impact leadership track in marketing.

Additional Information

Why Join PaperCut?

• Values-Driven Culture: We live by our values: Caring, Honest, Intelligent, and Nimble (CHIN). They aren't just posters on the wall; they guide how we build products and treat each other every day.

• Share in Our Success: When the company thrives, our people do too. We offer a Share the Success bonus to all permanent employees.

• Real Ownership & Autonomy: Senior PaperCutters actively shape decisions through extended leadership groups and collaborative forums. Your expertise genuinely drives our direction.

• Generous Benefits: Enjoy up to 18 weeks of paid parental leave, flexible hybrid working arrangements, and genuine leave options.

• Authentic DEIB: Our Diversity, Equity, Inclusion, and Belonging initiatives are organic and run by passionate PaperCutters, not mandated from the top down.

The PaperCut Pledge 

Ghosting is for Halloween. As a proud Circle Back Initiative Employer, we pledge to respond to every single person who applies. Our recruitment process is designed to be transparent, thorough, and fair—giving you the space to show us the best version of yourself.

Ready to lead with your expertise and save trees along the way? 🌳

Apply now - the first flat white is on us!