Salesforce Marketing Automation Specialist

We are excited to announce an opportunity for a Salesforce Marketing Automation Specialist to join our dynamic team at Nucleus Network.As the only global phase 1 clinical trials specialist with facilities in Australia, the USA and the UK, we are committed to "advancing medicine and improving lives" by attracting exceptional talent.Since our founding in 2004, Nucleus Network has successfully conducted over 1,500 phase 1 clinical trials for biotechnology and pharmaceutical companies from the USA, Europe, Australia, Japan, South Korea, Taiwan and China.Our organisation is characterised by our core values, outstanding work culture, dedication to staff development, and commitment to providing an optimal work environment.Join us on this exciting journey of growth and gain world-class experience working with some of the most innovative biotechnology and pharmaceutical companies globally.
About the RoleThe Salesforce Marketing Automation Specialist will join our Information Technology & Digital team and play a critical role in designing, implementing and optimising our marketing automation and CRM ecosystem.Working closely with Marketing, Participant Recruitment, IT and external partners, you will drive engagement, improve campaign performance and support business growth through Salesforce, Marketing Cloud and data-driven solutions. You will own the marketing technology ecosystem from web-based lead capture through to CRM integration, helping shape the full customer lifecycle from acquisition and nurturing through to retention and re-engagement.
Key ResponsibilitiesOwn the strategy, design and day-to-day management of Salesforce Marketing Cloud and Salesforce Data Cloud.Design, build and optimise email and SMS journeys including welcome, nurture, re-engagement, on-study and post-study communications.Lead marketing technology stack optimisation in collaboration with IT and external partners.Own and optimise web form capture across digital properties to support volunteer and lead acquisition.Administer and develop FormAssembly, including form design, conditional logic and secure data handling.Design and maintain integrations between FormAssembly, Salesforce, Zapier and related systems.Manage Salesforce Data Cloud and Salesforce Personalization to support advanced segmentation and real-time customer experiences.Oversee database quality, governance, preference management and compliance requirements.Deliver meaningful dashboards, reporting and insights covering audience growth, engagement, conversion and retention.Champion testing and optimisation through A/B testing and experimentation.Coordinate external vendors and managed service providers.Ensure compliance with privacy and communication regulations across multiple regions.
RequirementsProven expertise in Salesforce Marketing Cloud, Salesforce CRM and Salesforce Data Cloud.Experience building and managing automated marketing campaigns across email and SMS channels.Experience managing multi-region Salesforce and Marketing Cloud environments.Hands-on expertise with web form capture platforms (FormAssembly) and integration and automation tooling (Zapier, APIs).Familiarity with Experian and Validity tools for data quality and compliance.Working knowledge of Power BI and Marketing Cloud Intelligence.Technical experience with AMPscript, HTML, CSS and JavaScript is highly desirable.Strong analytical, problem-solving and stakeholder engagement skills.Excellent communication skills with the ability to collaborate across cross-functional teams.
BenefitsMeaningful Impact –"advancing medicine, improving lives" for people around the world.Professional Growth Opportunities – We believe in investing in our employees' development.Employee Recognition – Your hard work and achievements will be recognised and rewarded.Employee Wellness Initiatives – We prioritise the health and wellbeing of our employees.Global Exposure – Work with international stakeholders and cutting-edge biotechnology and pharmaceutical organisations.Collaborative Culture – Join a values-driven organisation committed to innovation, teamwork and excellence.If you are interested in applying for this position, please include a CV and cover letter with your application.
At Nucleus Network we are committed to creating a supportive and inclusive space where every individual feels they can be their full selves. Our policy applies to all aspects of employment, including our hiring and selection process. We are an equal opportunity employer; seeking people from all life stages, backgrounds and life perspectives. Our focus is on people who embody our values of Care, Collaboration and Innovation.
For further information about Nucleus Network, please go to www.nucleusnetwork.com.au.