Social Media & Community Coordinator

SOCIAL MEDIA & COMMUNITY COORDINATOR
An opportunity to run the channels where JMC Academy's story is told every day and to build the student-powered content engine behind them. JMC is moving into its fifth decade with a refreshed brand identity, and its social channels are where that brand meets prospective students first: authentic, student-led content consistently outperforms polished brand work in reach, engagement and conversion.This role owns the day-to-day operation of JMC's social media ecosystem and online community, and operates the newly expanded Social Media Ambassador Programme, a paid cohort of trained student creators across Sydney and Brisbane, with Melbourne content captured directly by this role. You will turn campus life at three campuses full of musicians, filmmakers, animators, game designers and actors into a consistent, distinctive content pipeline that feeds organic channels, paid campaigns and the wider brand.
About JMC Academy
Founded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production. With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.
With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.
JMC Academy’s ultimate focus is to deliver inspiring and technologically sophisticated programs, which cater to the global needs of the Creative industries. By nurturing, supporting and mentoring students who share a true passion and dedication for these industries, we can guide them into rewarding careers.
Our Purpose
We educate and inspire creative minds to shape their careers and our world.
At JMC Academy, we educate and empower creative minds to transform their passion into lifelong careers and meaningful contributions to the world.
As a vibrant, inclusive community of innovators and explorers, we deliver rigorous, real-world education in the creative industries, uniting academic excellence with practical experience, emerging technologies and industry engagement.
We nurture resilience, compassion, and curiosity in every student, helping them chart their unique path, shape their careers, and become creative leaders who inspire, connect, and thrive, locally and globally.
Our Vision
To be the global leader in creative education, chosen by creatives, trusted by industry.
Your role, honestly
The Social Media & Community Coordinator is a hands-on channel role within JMC’s Customer function, reporting to the Head of Brand & Campaigns.
This position is the primary owner of day-to-day social media and community engagement across JMC’s channels, planning and publishing the social content calendar, leading organic social and community narratives, and building a thriving online community of prospective students, current students, alumni and creative audiences. It is also the operational owner of the Social Media Ambassador Programme: recruiting, training, rostering and managing JMC’s paid student content creators within the parameters, budget and brand framework approved by the Head of Brand & Campaigns and CCSO.
Social media and content strategy, brand governance and final approval of major campaigns and key assets sit with the Head of Brand & Campaigns. Within that approved strategy, this role plans and executes channel activity, approves day-to-day ambassador and organic content within delegated authority, and escalates higher-risk, high-visibility or paid/print reuse content for approval. The role collaborates closely with the Marketing Coordinator on campaign integration, the Designer on visual assets, and the Copywriter on messaging and tone.
WHAT YOU’LL DO
SOCIAL CHANNEL MANAGEMENT & PUBLISHINGManage JMC’s social media ecosystem across platformsPlan and manage the social content calendar Create, schedule and publish engaging organic content in alignment with brand toneDevelop channel-specific plans and content formats within approved strategySupport paid social activity
CONTENT CREATION & COLLABORATIONCapture and produce social-native content Brief the Designer on social visuals, templates and paid social creative requirements, and the Copywriter on social copy, scripts and captions Coordinate content production Partner with campus teams, academic departments and student services to surface authentic stories and support collaborations
COMMUNITY MANAGEMENT & ENGAGEMENTAct as the day-to-day voice of JMC online — responding to messages, comments and queries with professionalism and warmth, within brand tone and escalation guidelines set by the Head of Brand & CampaignsBuild and nurture JMC’s online community across prospective students, current students, alumni and creative audiencesFacilitate and moderate community spaces (such as Discord and Reddit), growing positive share of voiceCoordinate with internal teams so community questions receive timely, accurate responses, and escalate sensitive
Social Media Ambassador Programme
Recruit and select Social Media AmbassadorsDesign and deliver ambassador onboarding and ongoing training Set and manage fortnightly schedules, content briefs and event rosters across Sydney and BrisbaneBrief ambassadors clearly for shoots, events and campaigns Quality-check, edit and approve ambassador content for organic social within delegated authority, and route content intended for paid media, print or website reuse — and any high-visibility or higher-risk content — to the Head of Brand & Campaigns for approvalEnsure all ambassador content is captured with correct talent releases, licensing and usage rights so JMC can reuse it across channels, escalating any gaps before publicationApprove additional ambassador hours for events within the approved budgetMonitor ambassador content performance and provide regular feedback, coaching and recognition
CONTENT RIGHTS, LICENSING & CONTENT BANKCurate ambassador, UGC and social content into the team’s content bank and digital asset library with accurate usage rightsWork with the Marketing Coordinator and Head of Brand & CampaignsMaintain a consistent, current content pipeline across Sydney, Brisbane and Melbourne
INSIGHTS, REPORTING & INNOVATIONTrack channel and ambassador content performance and prepare regular reportsAnalyse social trends and cultural moments Identify platform innovations and recommend new formats, tools or creative strategies
WHAT WE ARE LOOKING FOR
This role suits a social-native creator and community builder with the organisation to run channels, rosters and workflows day in, day out - someone who can turn a social post into a conversation, a conversation into community, and a cohort of student creators into a reliable content engine.
Essential Requirements 2–4 years’ experience managing social media channels and online communities for a brand or organisationDemonstrated success planning and publishing content calendars and growing engaged audiences across Instagram, TikTok, YouTube and emerging platformsExperience briefing and working with content creators — such as student ambassadors, UGC creators, photographers or videographers — including quality-checking work against a briefHands-on content creation skills: filming, editing and producing short-form video (Reels, TikTok, Shorts) with tools such as CapCut, TikTok/Reels editors or Adobe SuiteStrong community management instincts — warm, professional and calm under pressure, with sound judgement on when to respond and when to escalateExperience working within brand guidelines and content approval processesFamiliarity with social media scheduling, listening and analytics tools, and confidence turning performance data into clear reports and content decisionsStrong organisational skills — able to manage rosters, briefs, budgets for casual hours and multiple concurrent work streamsExcellent written communication and storytelling ability, with a feel for youth culture, social trends and the creative industries
Highly regarded Degree qualification in Marketing, Media, Communications or a related creative fieldExperience recruiting, training or coaching junior creators, ambassadors or casual staffExperience contributing content to paid social campaigns and working with digital or media agenciesUnderstanding of content licensing, talent releases and usage rightsExperience in higher education, youth or creative-industry brandsCommunity platform experience (Discord, Reddit) and social listening or sentiment tools
The practical bits
BASE Sydney, Melbourne or Brisbane, with hybrid working and some in-office presence for collaboration and key events.REPORTS TO Head of Brand & CampaignsTYPE Full time, permanent.SALARY Competitive, commensurate with experience; we’ll talk specifics early in the process.
What to send
A CV and a cover letter outlining your interest in the position and how you meet the criteria listed in the position description.