Global Marketing Manager

About the roleReporting to the Head of Brand & Communications, this is a hands-on marketing role at the heart of Love to Dream's global content engine. It's a brilliant opportunity to join a rapidly growing brand on an exciting global trajectory, expanding across the US, UK, AU, and other high growth markets. You'll bring our marketing activity to life across social channels and beyond, lead go-to-market planning for new product launches and run the photoshoots that fuel our content worldwide. You're someone who thrives on turning ideas into brilliantly executed reality. It's an agile, collaborative environment that rewards curiosity and a hunger to learn… with strong scope to grow as the role and the brand grow globally.
Responsibilities Campaigns & Planning:Generate compelling, social lead campaign concepts across seasonal, promotional, and always-on activity, with performance in mind from the first idea.Write sharp, actionable briefs for our in-house design team and see them through to final, high-quality assets.Partner with media agencies to align creative to media strategy, ensuring every asset is built and optimised for where it will run.Analyse performance media results and turn insights into sharper creative and media recommendations – iterating fast.Driving cohesive integrated marketing plans by leading go-to-market processes for new campaigns & product launches.Own the marketing calendar, working closely with stakeholders from product to ecommerce.
Brand and Market Support:Champion global brand consistency, arming wholesalers, distributors, regional teams and other channel partners with guidelines, tools, and best performing assets.Marketing support for consumer and trade show activations.Support Amazon content development/feedback with agencies.Work closely with local marketing and sales teams across our key markets to ensure brand consistency and efficient execution of global initiatives.Act as the go-to global partner for regional teams, prioritising requests and tailoring support to local market needs.Share learnings, tools, and best-performing assets across markets to avoid duplication and lift overall marketing efficiency.Manage partnerships with charities and other affiliations, ensuring contractual commitments are met and assessing future opportunities based on strategic fit and commercial return.
Photoshoots & Content:Lead photoshoots end-to-end from concepting, mood-boards, casting/location and shot lists …to on-set direction, and post-production.Building and maintaining a scalable, high-quality asset library that regional teams can pull from for local execution.
About You5 years + marketing experience, ideally D2C (USA experience favourable).Hands-on experience crafting content and campaigns built for social and digital platforms from the ground up.Confident in leading photoshoots end-to-end, from concepting to final assets.Highly organised, with the discipline to juggle multiple campaigns, launches, and deadlines.Confident briefing designers and working with media agencies to get the best creative and media outcome.Thrives across multiple global markets and time zones, balancing local nuance with global consistency.Curious and hungry to learn, staying on top of new tools, trends, and ways of working, and flexible enough to adapt as priorities shift.A collaborative mindset and openness to feedback.
Must be Based in Sydney and able to travel to Zetland 3 days per week
Our Mission & ValuesAt Love to Dream™, we believe today's little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:Dare to DreamLead with LoveInspired by FamiliesMade with Love
What's in it for you?We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.
Love to Dream offersStart Your Career Right: Join a rapidly growing business with real mentorship and hands-on learning from day oneOpportunity: Work with a market leader in infant sleep solutionsInnovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box and contribute ideasWellness & Work-Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiativesDevelop Professionally: Structured learning, mentorship and growth opportunities through our in-house leadership academy
LocationWork from our Zetland/Green Square location, with subsidised on-site parking.PE backed and rapidly expanding as a category disruptor for 15 yearsA supportive, mentorship-rich environment where you'll learn from senior designers and marketers dailyA company recognised as a Great Place to Work®, with a values-led culture and charitable partners in all major marketsGenerous benefits, flexibility (hybrid), and the chance to grow through Love to Dream's in-house leadership academy
About Love to DreamBorn in 2009, Love to Dream was famously dreamed up by mum entrepreneur Hana-Lia Krawchuk and now it's the Aussie success story loved by millions of families worldwide.Recognised for its award-winning, patented Swaddle Up™, today the ever-expanding range delivers a full sleep ecosystem for babies through to children up to 8 years old. Renowned for trusted designs, amazing product quality, comfort and longevity, Love to Dream™ is described as a game-changer for parents – helping little ones and their families sleep like a baby.Love to Dream is a high growth international business with private equity funding and an aggressive expansion plan – there's never been a better time to join one of Australia's fastest growing exports and start building your design career.Certified as a Great Place to Work® in Australia, Love to Dream is a values-led organisation with charitable partners in each major market and a dedicated leadership program investing in the development of talent.
Apply NowBe part of something big and make a real impact on the lives of families by helping them achieve better sleep. To apply, please send your resume and cover letter.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.