Senior Consumer & Category Analyst

• Own the insights function and make your mark
• Turn consumer behaviours into business growth
• Partner with key decision makers across the business

Turn Insights into Impact

Not all insights roles are created equal.

This one sits right in the heart of innovation, where consumer behaviour, category performance and commercial decision making come together to shape what gets developed, launched and scaled.

We’re looking for a Senior Consumer & Category Analyst who is curious about why consumers buy what they buy, confident working with data, and motivated by seeing insights turn into real products on shelves!

About us

Established in 1969, BE Campbell is one of Australia’s largest and growing family‑owned meat operations, supplying leading supermarkets, restaurants, butchers and export partners.

Guided by our purpose of Enriching lives through wholesome food, we deliver high‑quality products through innovative processes and a team of 600+ people across Western Sydney. We’re proud of our inclusive, family‑values culture where people are supported to succeed.

Why this role is different

This isn’t a back-office analytics role.

You’ll partner closely with our NPD team and commercial stakeholders, helping answer questions like:

• What are consumers gravitating towards and why?
• How do we turn data into clear, confident decisions?

Your insights won’t sit in spreadsheets. They’ll shape innovation pipelines, strengthen business cases, and influence what we bring to the market.

What you’ll be doing

Analysing consumer, customer and category data to uncover trends and opportunities

• Supporting new product development with evidence‑based recommendations
• Monitoring competitors and category performance
• Translating complex data into clear, compelling stories
• Partnering across Sales, Operations, Finance and Quality
• Improving data quality, governance and reporting processes

What we’re looking for

• Experience in consumer insights, category or commercial analytics (FMCG / food manufacturing ideal)
• Strong expertise across both quantitative and qualitative research methodologies
• Proven ability to manage insight projects from brief to delivery
• Strong capability working with multiple data sources
• Proven Power BI and data visualisation experience
• Ability to translate data into actionable insight
• Comfortable working with cross‑functional stakeholders
• A genuine interest in consumer behaviour and category dynamics

Experience within private label (own label) FMCG environments, supplying major retailers such as Woolworths, Coles, Aldi and independent grocery channels, will be highly regarded!

Why Join us?

• A hands‑on role with real visibility and influence
• Exposure to the full NPD lifecycle
• A supportive, values‑led culture where safety, integrity and teamwork matter
• Space to shape how insights are used, not just delivered

If you enjoy connecting data to real‑world decisions and want your work to influence what gets created next, we’d love to hear from you!

To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Tina Jarmain on 97252233, quoting Ref No. 1296488.