Marketing Manager - Asia Pacific

Key Responsibilities

Regional Marketing Planning & Execution

• Support the development and delivery of regional marketing plans aligned with commercial objectives and portfolio priorities.
• Translate commercial priorities and market insights into targeted marketing initiatives.
• Identify opportunities to build brand awareness, generate demand and support direct revenue growth.
• Provide regional market insights and recommendations to inform future marketing planning.

Campaign Management

• Coordinate the Asia Pacific marketing calendar, ensuring activity aligns with seasonal opportunities and commercial priorities.
• Develop marketing briefs and work with global Marketing, Creative and Digital teams to deliver campaigns across paid, owned and earned channels.
• Coordinate regional campaigns including promotions, need periods, new lodge openings, refurbishments and product launches.
• Review campaign activity to ensure it is commercially relevant, on brand and aligned with regional objectives.

Brand, Content & Communications

• Support the delivery of marketing communications that reflect Beckons’ premium brand positioning, visual identity and tone of voice.
• Brief regional content requirements, including photography, video, copy and campaign assets.
• Contribute regional insights to content development and support PR initiatives, media opportunities and storytelling alongside the global PR team.

Digital Marketing

• Partner with the global Digital team to support regional priorities across website content, email marketing, social media and digital campaigns.
• Contribute market insights to optimise customer engagement, conversion and digital performance.
• Support regional content planning, influencer activity and campaign alignment across digital channels.

Partnerships & Market Development

• Support co-marketing initiatives with luxury travel advisors, tourism organisations, trade partners and strategic partners.
• Assist with go-to-market activity for priority and emerging source markets.
• Identify partnership opportunities that strengthen brand awareness and support business growth.
• Coordinate regional events and experiences, including culinary collaborations, wellness retreats and special guest activations.
• Partner with the Sales team on marketing initiatives that strengthen trade engagement and conversion.

Reporting & Budget Management

• Monitor campaign performance against agreed KPIs and provide insights and recommendations to optimise future activity.
• Support management of the regional marketing budget to ensure investment delivers commercial value.
• Track market trends, competitor activity and customer insights to identify future opportunities.