Loyalty & CRM Manager

As our new Loyalty & CRM Manager, in a freelance or contract role, you'll lead the strategy, development and optimisation of customer loyalty, CRM and lifecycle marketing initiatives that drive retention, customer lifetime value and long-term growth for RB Sellars.

RB Sellars is an Australian-owned brand proudly based in Geelong. Inspired by regional and rural Australia, we've been outfitting generations of Australians with quality apparel, footwear and lifestyle products that are made to work and built to last.

As a growing business spanning retail, ecommerce and wholesale, we're passionate about delivering exceptional customer experiences while staying true to our values of Community, Courage, Quality, Responsibility and Innovation.

Note: You must submit a cover letter outlining why you're excited about this opportunity to work at RB Sellars and within the retail and/or agricultural industry to be considered for this role.

We’re seeking a commercially sharp, hands-on Loyalty & CRM Manager on a contract or freelance basis for ~3-4 days per week. This is a brilliant opportunity for someone with experience in building & implementing loyalty programs for an omnichannel retailer.

Key responsibilities include:

• Lead the loyalty and CRM strategy, delivering measurable growth in customer retention, lifetime value and frequency.

• Own the planning and execution of loyalty and email programs that strengthen customer engagement and drive sales performance.

• Build strong partnerships with technology vendors and internal stakeholders to maximise program effectiveness and customer experience.

• Use customer insights, analytics and market trends to identify growth opportunities and inform strategic decision-making.

• Provide clear performance reporting and recommendations, ensuring investment is focused on the highest-impact initiatives.

• Drive continuous improvement across loyalty, CRM and customer lifecycle activities, embedding a test-and-learn culture.

• Develop segmentation, personalisation and testing initiatives to continually improve customer engagement, conversion and retention outcomes.

• Excellent written and verbal communication skills including the ability to communicate clearly and confidently in meetings, presentations and day-to-day interactions, both online and in person.

To succeed as our Loyalty and CRM Manager, you will bring:

• Proven experience developing and implementing loyalty and email programs in an omnichannel retail environment

• 5+ years’ experience managing CRM, loyalty or marketing automation platforms, ideally within a retail, ecommerce or customer-centric environment.

• Strong commercial instincts and demonstrated ability to improve customer acquisition efficiency, retention, and subscriber growth

• Excellent creative strategy instincts, with the ability to shape messaging, campaigns, and communications that convert

• Demonstrated understanding of customer behaviour and how to translate insights into high-performing campaigns

• Confidence working at pace in a retail environment where priorities move and momentum matters

• Strong communication skills and the ability to influence across the business

• You're energised by building, improving and scaling customer programs rather than simply maintaining them. You enjoy rolling up your sleeves, working collaboratively with stakeholders and delivering outcomes in fast-moving, entrepreneurial environments.

• Competitive salary package

• Flexible and hybrid working options

• New, custom designed modern workspace at Federal Mills, North Geelong

• Opportunity to make a genuine impact in a growing Australian business

• Strong values-led culture, supportive leadership team and direct access to decision-makers

• Opportunity to shape business strategy and growth

• Recognition, monthly team connection days & more!

• Generous team discount up to 40% off products

Click the link to apply and join a positive workplace with the opportunity to make a genuine impact within rural and regional Australia.

For questions about the role or our team culture, please contact our People & Culture team at ***********@rbsellars.com.au.

Australian work rights are required for this position.

We look forward to hearing from you.