Digital Marketing Executive

Company Description Eyerising International is a healthcare innovation company focused on slowing the progression of childhood myopia through the Eyerising Myopia Management Device, a repeated low-level red-light therapy solution. The device is non-invasive, designed for children aged 3–16, and can be used as a monotherapy or combined with most myopia control treatments, except low-dose atropine. Eyerising International partners closely with eye care professionals, through whom the device is exclusively available. The organization is committed to supporting clinical best practices, improving patient outcomes, and advancing evidence-based myopia management solutions for families and practitioners.

Role Description This is a full-time, hybrid Digital Marketing Executive role based in the Greater Melbourne Area. The Digital Marketing Executive will plan, execute, and optimize digital marketing campaigns to raise brand awareness among eye care professionals and general public, and support adoption of the Eyerising Myopia Management Device both in Australia as well as in selected international markets while ensuring compliance with relevant regulatory authority restrictions.
Daily responsibilities include proposing campaign strategies, managing social media channels, creating and updating web content, coordinating email and online marketing activities, and monitoring performance through web analytics tools.
The role involves collaborating with clinical, sales, and operations teams to ensure consistent messaging, developing marketing materials and campaigns targeted at eye care professionals and/or patients and reporting on campaign effectiveness and ROI.
The Digital Marketing Executive will also contribute to content calendars, support event or webinar promotions, and help maintain a strong digital presence aligned with regulatory and professional standards.
QualificationsExperience working within regulated advertising environment for medical devicesStrong foundation in Marketing, with experience in digital campaign planning and execution.Excellent Communication skills, including clear written and verbal communication for professional audiences.Proficiency in Social Media Marketing, including content scheduling, audience engagement, and channel-specific optimization.Experience in Web Content Writing and basic content management for websites and landing pages.Ability to use Web Analytics tools to track, interpret, and report on digital performance metrics.Relevant tertiary qualification in Marketing, Communications, Business, or a related field.Strong attention to detail, organizational skills, and the ability to manage multiple projects and deadlines.Comfort working closely with healthcare or medical professionals; experience in health, medical devices, or eye care is an advantage.Capability to work collaboratively within cross-functional teams and adapt to a dynamic, growth-focused environment.Familiarity with email marketing platforms, CRM systems, and basic design tools (e.g., Canva, Adobe Creative Cloud) is beneficial.