Marketing Campaign Manager - (Maternity leave cover)

About usPrivate Media is Australia’s leading independent digital media company with seven distinctive publications (Crikey, The Mandarin, SmartCompany, Startup Daily, Business Builders, Your Money & Your Life and Flying Solo), two television shows, a series of events and audio brands, and a content marketing agency. Entirely digital from the start, we’ve spent more than 20 years investing in Australia’s best journalism. With the recent addition of Pinstripe Media, we’ve expanded our reach into the startup and small business community. We employ over 50 people across offices in Melbourne, Sydney and Canberra, and have a network of over 100 contributors across the globe.
If you want to be part of a dynamic, purpose-driven media company making an impact, this is the place.
Our ValuesGrowth focused: We believe in the power and potential of each of our brands. We’re driven to achieve our missions as individuals and as a team and we face challenges with determination and optimism.High standards: Our readers and customers deserve our best, so we hold ourselves to high standards in everything we do. We take pride in our work, invite feedback, and see it as essential to continuous improvement.Thinking deeply: We don’t settle for surface-level answers. We dig into complex issues, challenge assumptions, and engage in honest, constructive debate because rigorous thinking makes our work stronger.
About the roleReporting to the Growth Marketing Manager, the Campaign Manager - Growth owns the full lifecycle of reader revenue campaigns across Private Media's brands, from concept and brief through to delivery, optimisation, and results.
This is a senior role with real scope. You'll independently ideate campaign concepts, manage execution across channels, track performance against targets, and make real-time adjustments to maximise impact. Your primary KPI is subscription growth and reader revenue.Beyond subscriptions, you'll lead campaign work for our growing events portfolio and collaborate on other commercial activities, including webinars, competitions, surveys, and lead generation.
What you’ll be doingDesign end-to-end campaign plans covering channel strategy, copy, creative direction and sequencing.Deliver campaigns that hit free subscriber acquisition and paid conversion targets — proactively flagging risks or budget needs early.Manage campaign delivery across email, social, paid media and owned web, writing clear and compelling copy and briefing the design team on creative.Set measurable KPIs, actively adjust campaigns in-flight, and produce wrap reports that capture what worked and what to carry forward.Provide regular input on paid media spend, targeting and channel mix, and bring at least one new campaign concept per quarter.Plan and deliver events campaigns that drive awareness and ticket sales, meeting all commercial marketing deliverables on time.Manage stakeholder communication, ensure briefs are signed off, and keep campaign status visible in Asana and Slack.
What you’ll bringYou'll thrive in this role if you're a strategic thinker who can move seamlessly between big ideas and precise execution.
5+ years in campaign management with a track record of end-to-end ownership from concept through to delivery and optimisation.A natural campaign ideator: you generate ideas, not just execute them.Strong copywriting skills and being clear, concise, and effective across email, social, and web.Digital fluency across Google Analytics, CRM systems, email marketing platforms, and social and digital advertising.A data-driven mindset: you use performance metrics to make decisions and adjust campaigns in-flight.Proven ability to manage multiple campaigns simultaneously with strong prioritisationClear, confident communication skills and a track record of influencing stakeholders across editorial, commercial and creative teams.Previous experience in a subscription-based digital business or digital agency is highly regarded.
This is a full-time role, flexible working arrangement for 12 months. Salary to be commensurate with experience. Indicatively, we have banded the role at $90,000 to $110,000 + superannuation.
Inclusion statementWhile the role is advertised as full-time, we wish to be flexible for the right candidate and believe that part-timers should always be given a go. We strongly encourage diverse candidates to apply, including people from multicultural backgrounds, LGBTQI+, Aboriginal or Torres Strait Islanders, people with disability, and over 45 years of age. We’re looking for the best possible talent to join us at Private Media, regardless of age, gender, religion, race, sexuality, education or physicality.
Ready to apply?Apply directly through LinkedIn or email hr@privatemedia.com.au with your cover letter and resume. Please apply by Friday 14 August 2026. We will be reviewing applications as they come in, so don't delay.