Growth & Industry Engagement Specialist

Help shape the future of independent fresh produce.
Freshmark is the peak body for the fresh produce industry in New South Wales, operating from the heart of Sydney Markets in Flemington. For almost 100 years we’ve supported the independent supply chain - growers, wholesalers, providores, transporters, and retailers - to stay competitive in a $18 billion national horticulture sector.

We deliver advocacy, industry promotion, compliance support, HR/IR advice, and practical solutions that give our 70+ members and their 500 businesses a real advantage. Our strength is turning insight into action quickly - providing services and products that help members thrive. 

That’s where you come in…
We are seeking an enthusiastic and experienced Growth & Industry Engagement Specialist to play a key role in building member and industry relationships, growing membership and championing the industry.

This role is central to creating exceptional experiences for current and future members and stakeholders.  You will build genuine and long-lasting professional relationships with our members, with a laser focus on adding value to them.  Being visible on the market floor and in-store, you will also strengthen our member-base by attracting new members with our product and service offering. 

In addition to attracting and retaining our member base, you will be responsible for delivering A Better Choice!, a program designed to promote fresh produce, whilst supporting independent fresh retailers.

Working closely with our Product & Marketing Manager, this is a hands-on role suited to someone who is highly organised, proactive and confident, with the ability to drive member engagement and value autonomously.

Growth, Sales and Customer Acquisition

• Develop and execute targeted strategies to acquire new members and customers across all Freshmark channels, including retail and wholesale, in line with business growth objectives.

• Identify, develop and convert new business opportunities through on-site engagement, off-site visitation, outreach campaigns, industry events and other relevant channels.

• Manage the sales pipeline from prospecting and relationship development through to conversion and onboarding, maintaining accurate and timely activity within HubSpot CRM.

• Drive sales of products and services across the member and customer base, identifying opportunities to increase uptake and generate revenue by understanding needs and demonstrating value.

• Achieve agreed sales and revenue targets, monitoring performance against KPIs and adjusting activity and priorities to support delivery.

• Build and maintain strong relationships with prospective and existing Freshmark customers, using a consultative and value-led approach to sales and business development.

• Organise training sessions, workshops and webinars to educate Freshmark members and customers on industry trends, best practices, products, services and the benefits of membership.

Member Engagement and Retention

• Provide support, guidance and strengthen the relationship with Freshmark’s members and partners across all channels and the broader fresh-produce supply chain.

• Build strong, trusted relationships with members to support satisfaction, engagement and long-term retention.

• Drive delivery of outreach campaigns both onsite and offsite.

• Promote uptake and utilisation of Freshmark’s products and services across the member base, with a focus on understanding member needs and delivering additional value.

• Actively listen to member concerns, feedback and suggestions and relay information to Freshmark team for continuous improvement and product development.

Program Management and Growth

• Deliver A Better Choice! program with independent retailers in collaboration with Fresh Markets Australia.

• Collaborate with marketing teams to develop promotional materials, campaigns, and incentives to drive store traffic and local awareness.

• Schedule, coordinate and attend in-store visits with our ABC members.

• Represent the organisation at industry events, meetings and other external activities, building awareness of the organisation and its membership offering.

Administration and Reporting

• Manage HubSpot CRM to track activity and traction with sales and prospects.

• Prepare regular reports to management on delivery against KPIs and targets.

• Assist in distribution and coordination of marketing materials, ticket sales and other activities.

About You

You’re proactive, detail-driven and thrive in a fast-paced environment where no two days are the same. You’re confident managing multiple projects and enjoy building strong relationships with a range of stakeholders.

You’ll bring:

• 3+ years demonstrated experience in customer service, brand ambassador and/or sales roles.

• Proven sales outcomes in both acquisition and retention.

• Exceptional stakeholder relationship building and management skills.

• Autonomous and confident operator.

• Strong working knowledge of CRMs (HubSpot or similar).

• Excellent skills in Microsoft Office suite.

• Excellent organisation, time management and attention to detail

• Strong communication skills, both written and verbal

• Australian Drivers Licence and access to a reliable vehicle.

• Not-for-profit or member-based organisation experience (highly regarded)

• Experience in fresh produce, FMCG or a related sector (highly regarded)

• Ability to start from 6am to make the most of your day with our members.

The Details

• A full-time opportunity with a mix of office (Sydney Markets, Flemington) and out with our members spread across the week.

• Enjoy regular early mornings (from 6am) in a vibrant and exciting workplace and industry.

• Attractive package including sales KPI bonus.

Why join us?

• A rare chance to help shape the products and services of NSW’s peak fresh produce body

• Deliver meaningful value to our members through exciting events, genuine engagement and support in areas that matter most to them

• Join a collaborative, supportive team where your contribution is valued and you are supported to grow and develop 

If you’re ready to roll up your sleeves deliver impact in the fresh produce industry, we’d love to hear from you.

Apply now with your CV and cover letter addressing the key role requirements.