Commercial Analyst

Position Description - Commercial Analyst

Position Purpose:

The Commercial Analyst role is responsible for improving business strategies, identifying commercial opportunities and operational improvements. This role’s focus is to optimise business processes, improve commercial efficiency and ensure that the branches are supported to achieve agreed goals.

Reporting to the CNW GM Commercial, this role requires cross functional collaboration with departments from BGW Group and the CNW Commercial/Support teams to ensure focus on key business priorities, strategies, and commercial objectives. The Commercial Analyst is responsible for providing strategic data driven insights that aid in informed decision-making and enhance the overall performance of commercial teams.

 The Person:        

The CNW Commercial function is a support activity to the group therefore the individual will be required to have a strong grounding in customer service. The role will deal with a large variety of stakeholders including internal branch staff and managers through to General Managers and the EGM.This variety of stakeholder engagement will require the candidate to have a very adaptive personal style and hold excellent spoken and written communication skills.

The commercial environment is ever changing with multi variables involved in any decision therefore the candidate will need strong problem solving and analytical skills. The role presents an individual with experience driving profitability in the electrical wholesale sector through data-driven insight, leveraging Excel and Power BI to analyse high-volume SKU data.

Principle Accountabilities:

1.      Strategic Planning

• Develop and implement commercial strategies aligned with company objectives.

• Support and guide the CNW Commercial and Support functions.

• Collaborate with senior leadership to define business goals, budgets, commercial direction, and specific projects.

• Develop and implement commercial strategies to drive business growth and profitability.

• Identify new business opportunities and potential markets for expansion – assess market trends, competitor activity and customer demands to align business strategies accordingly.

2.      Market Analysis Reporting

• Conduct regular market research and analysis to identify emerging trends and opportunities.

• Prepare reports and presentations detailing commercial performance and strategic initiatives.

• Provide insights and recommendations based on market intelligence and performance data.

• Conduct regular Branch surveys to assess Supplier performance and identify issues.

3.      Inventory, Sales & Marketing Operations

• Strengthen business activities to support branch customer acquisition and retention.

• Analyse market trends, customer feedback, and competitor performance to guide marketing strategies.

• Monitor sales & suitability of products on the Essential Range.

• Establish and monitor sales/purchasing performance, analyse data and provide recommendations to optimise sales/purchasing efforts.

• Ensure alignment of commercial efforts with the broader business strategy for sustainable growth.

• Assist the GM Commercial with planning and creating Marketing Promotions & Events with suppliers 

4.      Supplier Relationship Management

•  Oversee supplier service and satisfaction feedback to ensure high levels of supplier/branch/customer engagement.

• Implement processes to analyse supplier purchasing and sales history to monitor customer needs and ensure the businesses’ offering meets market expectations.

• Assist the GM Commercial in managing key supplier relationships.

5.      Operational Efficiency

• Drive process improvements in commercial operations to reduce inefficiencies.

• Implement best practices in business operations, data analytics/reporting, and systems to support business growth and change improvements.

• Ensure commercial goals and operations are aligned with financial objectives.

• Provide feedback to management on market trends.

       6.  Stakeholder Relationship Management

• Maintain and strengthen relationships with key internal and external stakeholders.

• Function as a point of contact for suppliers to ensure long-term partnerships and sustained support.

• Coordinate with internal teams (rebates, inventory, legal, finance, digital) to ensure smooth execution of commercial agreements and processes.

7.      Innovation & Market Expansion

• Identify new business opportunities and potential markets for expansion.

• Identify innovative new products or services based on customer needs and market demands.

• Lead initiatives to capture and enter new geographic or product markets.

• Stay up to date with industry trends, emerging technologies, and best practices to drive continuous improvement.

• Implement innovative commercial strategies that can enhance business performance and maintain competitive advantage.

• Work closely with product development teams to ensure commercial strategies align with product offerings.

8.      Quality Assurance & Data Enrichment

• Familiarity with Product Information Management (PIM) systems and Content Management Systems (CMS)

• Audit the website regularly to identify missing data, broken links, or inaccurate specifications, and promptly implement updates.

• Engage with the Digital Team to rewrite and refine product titles, descriptions, and features to make them compelling, SEO-friendly, and aligned with our brand. 

 Employment Responsibilities:

• To ensure conduct is professional, courteous, and respectful when dealing with all customers (internal / external) and team members.

• Ensured compliance with all relevant company policies, particularly those relating to Occupational Health and Safety and Workplace Harassment.

• Communicate in a professional manner, be well presented and actively participate in a team environment.