Paid Media Specialist – Meta, Google & Pinterest

SONYA MODA | SydneyPart-Time | Tuesday–ThursdayOffice-Based | Gregory Hills, NSW$55,000 - $60,000 + Super (3 days per week)
SONYA MODA is looking for an experienced and commercially driven Performance Marketing Specialist to join our team in-house, three days per week.
This is a hands-on performance marketing role for someone who knows how to build, manage, optimise and scale paid media campaigns across Meta, Google and Pinterest.
You will work directly with the Founder & Creative Director and our Marketing & Ecommerce Coordinator, taking ownership of paid acquisition and helping drive profitable ecommerce growth in Australia and internationally.
We're not looking for someone to coordinate agencies or outsource execution.
You will be the person inside the advertising accounts — analysing performance, building campaigns, testing creative, making decisions and actively managing spend.

What You'll OwnMeta AdsOwn Meta Ads strategy and execution across Facebook and Instagram.Build, launch and optimise campaigns directly within Meta Ads Manager.Manage prospecting, retargeting and customer acquisition campaigns.Monitor campaign performance and make ongoing budget and optimisation decisions.Identify opportunities to scale winning products, audiences and creative.Develop and maintain an ongoing creative testing framework.Analyse creative performance and identify what is driving results.Work closely with the internal team to rapidly develop and test new advertising creative.

Google AdsManage and optimise Google Ads across relevant campaign types.Manage Google Shopping and Performance Max campaigns.Monitor search, shopping and product-level performance.Work with product feeds and Google Merchant Center.Identify opportunities to improve acquisition efficiency and revenue.

Pinterest AdsBuild, manage and optimise Pinterest advertising campaigns.Test new audiences, products and creative formats.Identify opportunities to grow Pinterest as a profitable acquisition channel.

Performance & GrowthOwn paid media performance across Meta, Google and Pinterest.Manage budgets and allocate spend based on performance and commercial priorities.Monitor ROAS, MER, CAC, CPA, CTR, CVR and revenue.Analyse performance by campaign, product, audience, creative and market.Identify emerging winners and underperformers quickly and take action.Provide clear, commercially focused reporting and recommendations.Continuously identify opportunities to improve efficiency and scale profitable growth.

Creative TestingPaid media and creative will work closely together.You'll partner with our Founder & Creative Director and Marketing & Ecommerce Coordinator to:Identify the products and messages that should be pushed through paid media.Develop creative testing priorities based on performance data.Brief new ad concepts, hooks, formats and iterations.Identify winning creative and scale successful concepts.Ensure new launches, restocks and commercial priorities are rapidly supported through paid media.

About YouYou'll ideally have:4+ years' hands-on experience managing performance marketing campaigns.Strong hands-on experience with Meta Ads Manager.Demonstrated experience managing and optimising Google Ads.Experience with Pinterest Ads is highly regarded.Experience managing meaningful ecommerce advertising budgets.Strong understanding of ecommerce and DTC customer acquisition.Strong analytical skills and confidence interpreting performance data.Experience with creative testing and understanding what makes paid social creative convert.Experience with Shopify and ecommerce analytics.A strong understanding of attribution and the relationship between platform-reported performance and overall business performance.Fashion, beauty, lifestyle or premium consumer brand experience is highly regarded.
Most importantly, you are a hands-on media buyer.
You are comfortable getting into the accounts yourself, building campaigns, analysing results, testing creative, adjusting budgets and making decisions.
You don't wait for someone else to tell you that performance has changed. You identify what's happening, understand why and take action.

The OpportunityThis is an opportunity to take genuine ownership of paid media inside a growing Australian fashion brand.
You'll have direct access to product launches, campaign imagery, content, inventory and commercial priorities — allowing you to make faster and better-informed advertising decisions than would typically be possible from outside the business.
SONYA MODA is growing both domestically and internationally, giving you the opportunity to help shape and scale our performance marketing function as the brand grows.

Location & HoursThis is a part-time employed position working three days per week — Tuesday, Wednesday and Thursday — from our warehouse and studio in Gregory Hills, Sydney NSW.
This is an in-house, office-based role and is not remote or hybrid.
We are not seeking agencies, freelancers or remote contractors for this position.

How to ApplyPlease submit your CV along with a brief overview of the ecommerce brands or accounts you have personally managed.
We'd particularly like to understand:The advertising platforms you've personally managedApproximate monthly advertising budgets you've been responsible forYour experience with Meta and Google AdsExamples of ecommerce growth or performance improvements you've contributed toYour experience with creative testing and optimisationPlease clearly outline your personal involvement in managing the advertising accounts and campaigns referenced.