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Bright Force Electrical
Help us build the digital engine behind a rapidly growing Sydney business. Bright Force Electrical is a growing, family-owned electrical business servicing homeowners across Sydney. We're looking for a hands-on Digita…
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About the role
Help us build the digital engine behind a rapidly growing Sydney business.
Bright Force Electrical is a growing, family-owned electrical business servicing homeowners across Sydney.
We're looking for a hands-on Digital Marketing & Website Specialist to take ownership of our digital presence and help drive the next stage of our growth.
This isn't a role where you'll simply brief agencies and wait for reports.
We want someone who loves getting into the work — building SEO strategies, developing and improving websites, creating content, using AI tools such as Claude and ChatGPT, analysing performance and constantly looking for the next opportunity to generate more leads.
You'll work directly with the Directors and have the opportunity to make a genuine impact on how we grow the Bright Force brand.
What You'll Be Responsible For
SEO & Organic Growth
Develop and execute our ongoing SEO strategy.
Conduct keyword, competitor and search-intent research.
Optimise website pages for local and organic search.
Build and optimise suburb, location and service landing pages.
Identify new opportunities to increase organic visibility and lead generation.
Manage internal linking, metadata, on-page SEO and content optimisation.
Conduct technical SEO audits and implement improvements.
Monitor rankings, traffic, conversions and overall organic performance.
Website Development & Optimisation
Website development will be an important part of this role. We're looking for someone who is comfortable getting hands-on rather than simply briefing an external developer.
Responsibilities will include:
Build and develop new websites, landing pages and digital assets.
Create and modify pages within WordPress and other CMS platforms.
Build SEO-focused service, suburb and location pages.
Make ongoing improvements to website design, structure and functionality.
Implement website changes designed to improve conversion rates and lead generation.
Understand and work with HTML and CSS where required.
Use Claude, ChatGPT and other AI development tools to assist with website creation, coding, troubleshooting and optimisation.
Identify and resolve basic website issues independently.
Work with external developers where more advanced technical development is required.
Ensure websites are mobile-friendly, fast, easy to navigate and built with SEO best practices in mind.
Continually test and improve website user experience and conversion performance.
AI & Claude
AI will be a major part of this role.
You'll use tools including Claude and ChatGPT to improve the speed and quality of our marketing and website development.
This may include:
Using Claude to assist with website development, coding and optimisation.
Building website sections and landing pages using AI-assisted development.
Creating and improving AI workflows for marketing.
Developing prompts and systems for scalable content creation.
Using AI for competitor, keyword and market research.
Creating SEO content frameworks.
Finding ways to automate repetitive marketing processes.
Testing emerging AI tools and bringing new ideas into the business.
We're not looking for someone who simply types a question into AI and copies the response.
We want someone who understands how to use AI as a serious marketing, development and productivity tool.
Content
Create and optimise service pages, location pages, project pages and landing pages.
Create SEO-focused articles and supporting content.
Upload and manage website content.
Develop content strategies around specific services and geographic areas.
Ensure content remains accurate, useful and consistent with the Bright Force brand.
Digital Campaigns & Lead Generation
Assist with email and SMS marketing campaigns.
Create landing pages and campaign assets.
Develop strategies to generate repeat business from our customer database.
Support paid advertising campaigns where required.
Identify new digital channels and lead-generation opportunities.
Continually look for opportunities to increase the number and quality of inbound leads.
Analytics & Reporting
Marketing isn't just about producing content or increasing website traffic — we want to understand what's actually generating business.
You'll monitor and report on:
Website traffic
Organic rankings
Leads and enquiries
Landing-page performance
Website conversion rates
Campaign performance
Marketing attribution
Lead sources
Organic growth and performance
Most importantly, you'll help us understand:
What's generating leads, what's generating revenue, and where should we invest next?
Who We're Looking For
Must Have
3+ years' hands-on experience in digital marketing and SEO, with proven experience managing SEO for plumbing, electrical or other trade/service-based businesses.
Strong practical SEO and local SEO knowledge.
Demonstrated experience building, managing and improving websites.
Experience using WordPress or similar CMS platforms.
Ability to independently create and modify website and landing pages.
Working knowledge of HTML and CSS.
Experience using Claude, ChatGPT or other AI platforms for marketing and/or website development.
Experience with Google Analytics and Google Search Console.
Strong written communication and content creation skills.
Basic graphic design capability using Canva or similar platforms.
Ability to interpret marketing data and make commercially focused decisions.
Strong attention to detail.
Excellent organisation and time management.
Confidence taking ownership of projects from concept through to execution.
Highly Desirable
Previous experience marketing electrical, plumbing or other trade businesses.
Experience building high-performing local service websites.
Experience developing large-scale suburb/location SEO strategies.
Experience using AI-assisted coding or website development workflows.
Experience with conversion rate optimisation.
Understanding of website speed, technical SEO and UX.
Experience working with call tracking and lead attribution.
The Type of Person We Want
We're looking for someone who is:
Curious – you're constantly testing new tools, strategies and ideas.
Hands-on – you don't just create a marketing plan or brief a developer; you're comfortable getting in and building things yourself.
Commercially minded – you understand that marketing ultimately needs to generate qualified leads and revenue.
Creative – you can turn everyday electrical services and projects into compelling digital content.
Analytical – you want to understand why something worked, not just whether it looked good.
AI-driven – you're excited about where AI is taking marketing and website development and actively use it to work smarter.
Accountable – you're comfortable having clear KPIs and taking ownership of results.
Why Join Bright Force Electrical?
Make a Genuine Impact
You'll work directly with the business owners and have significant input into our marketing and digital direction.
Build, Don't Just Maintain
We're investing heavily in our digital presence.
You'll have the opportunity to build new websites, landing pages, campaigns, SEO strategies, content systems and AI workflows rather than simply maintaining what already exists.
AI-First Marketing & Development
We want to be ahead of the curve when it comes to AI, automation, website development and digital marketing.
If you love experimenting with Claude, ChatGPT and emerging technology, you'll have the freedom to explore it here.
Career Growth
As Bright Force continues to grow, there is significant opportunity for this position to develop into a senior digital marketing or marketing leadership role.
Great Team Environment
Join an ambitious, supportive team where good ideas are encouraged and acted on.
How to Apply
Please submit your resume along with a short cover letter telling us:
Your experience with SEO and digital marketing.
Your experience building and managing websites.
How you currently use Claude, ChatGPT or AI in your work.
An example of a website or SEO campaign you've personally built or worked on.
The measurable result you're most proud of achieving in a previous marketing role.
sign in above to apply · via Seek
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