Creative Strategist

About Us

Pawezy is an Australian-born eCommerce brand creating premium dog gear and supplements trusted by over half a million dog parents worldwide — all under one simple promise: Lifestyle for Paws, made Easy. Since launching in 2021, we've been featured in publications such as Vogue Australia and on 7News, and thanks to the support of our Pawezy community, we've donated over $1 million worth of products to RSPCA Victoria, and other dog rescue organisations across Australia.

We're a collaborative in-house marketing team where creativity and commercial thinking sit side by side, backed by our own paid media, email, and creative infrastructure. Every concept, script, and campaign is expected to earn its place — we test, learn, and back what works. If you want your ideas to actually run (not sit in a deck), this is that kind of seat.

About the Role

We're looking for a Creative Strategist to help drive ad creative ideation and content strategy across paid social. You'll contribute to weekly ad concepts and monthly content ideation, working closely with our Creative & Marketing Strategist Lead (who you'll report to) and the rest of the creative team to keep our creative pipeline sharp, fresh, and performance-driven across both the AU and US markets.

This role also has a hands-on content creation component — being comfortable stepping in front of the camera or attending studio shoots to produce content yourself is a big plus. It's not a requirement to apply, but it's a genuinely valued and impactful part of the role if it's in your skillset. You'll also be provided with training on our internal creative tools and processes from day one.

Key Responsibilities

Creative Strategy & Paid Social Ideation

- Contribute to weekly ad concept development and monthly content ideation across paid social channels

- Research industry trends and analyse top-performing ad creatives to develop high-converting concepts

- Script and brief ad creatives, ensuring every concept aligns with brand messaging and performance objectives

- Work within our established creative frameworks and tools to keep ideation sharp and on-brand

Collaboration & Talent Briefing

- As part of ideation, specify the type of creator or talent a concept needs and pass that into our existing sourcing pipeline

- Collaborate with our Design team to align visuals for paid media, social, and website assets

- Review and revise ad creative with the Design team through to final, ready-to-launch completion

- Maintain creative consistency and premium brand voice across every channel

Content Creation (highly valued)

- Film your own content where useful — fast-turnaround concepts, brand-perspective content (e.g. announcements, promotions)

- Attend and contribute to studio and lifestyle shoots, working alongside photographers to bring concepts to life

- Ensure content produced is optimised for paid media performance, not just visual polish

What We're Looking For

- 2–5 years' experience in eCommerce marketing, performance marketing, or digital advertising

- Proven experience with DTC brands, eCommerce, or agencies working with eCommerce clients

- Strong understanding of ad creative strategy and paid social planning

- Comfortable creating content yourself — filming, basic direction, on-camera presence — is a big plus

- Ability to analyse creative performance, identify trends, and refine strategy based on insights

- Strong ideation instinct paired with commercial sales thinking — you understand that every asset is a growth experiment, not just a brand exercise

- Comfortable working independently, with a proactive approach to problem-solving and appetite for growing responsibility

Tertiary qualification in marketing, advertising, or communications is a plus but not required — relevant experience matters more to us.

What We Offer

- Full-Time Position: $70,000–$80,000 AUD + Super

- Hybrid working — based in our Cheltenham office with flexible work-from-home days

- Training and access to our internal creative tools and processes

- A genuine seat at the table in a premium DTC brand

- Room to bring ideas to life and see them run — not sit in review indefinitely

- A tight-knit, collaborative in-house team where your creative contribution is visible and valued

- Career growth as the brand — and your responsibility — expands

- Dog-friendly office — bring your pup to work!

How to Apply

If you're passionate about ad creative strategy, content ideation, and being part of a premium DTC brand , we'd love to hear from you.

📩 Apply now with your resume and a short cover letter covering:

- Your experience in eCommerce marketing and why this role excites you

- Relevant brands or industries you've worked with (if applicable)

- Any standout ad creatives or campaigns you've worked on (optional, but we love seeing them)