Marketing Lead

Melbourne or Sydney (Hybrid) | Founding Marketing Lead | Consumer Health-Tech
We are partnering with a fast-growing Australian startup building a parent-facing app that helps families navigate their child's developmental journey, used every day by paediatric allied-health clinics (speech and occupational therapy) and the parents they support.
Backed by a founder who is deeply hands-on and an advisory board that includes some of Australia's sharpest consumer-brand operators, the business is heading into its next raise with strong product-market fit and a genuine mission: making a stressful, high-stakes moment in a family's life feel a little easier.
They're now hiring a dedicated Marketing Lead - someone who can own growth and brand end-to-end, working directly with the founder rather than inheriting a roadmap.
About the roleThis is a founding, hands-on marketing role for someone who wants full ownership rather than a slice of a bigger team's function. You'll run paid acquisition, lead organic content and brand, and be the person turning creative instinct into a measurable growth engine - all while working shoulder-to-shoulder with the founder in a fast-moving environment.
This isn't a "set the strategy and hand it off" role. You'll be briefing, shooting, editing, testing and analysing - often in the same week.
The right person treats ambiguity as normal, takes real ownership without waiting to be told what to do, and is genuinely fluent with modern AI tools as part of how they work day to day.
What you'll be doingOwn paid acquisition end-to-end, including campaign strategy, setup and optimisation in Meta Ads ManagerLead organic content and brand, including appearing on camera as the face of the brand where it makes senseDevelop creative that's judged against home-screen consumer app standards, not generic B2B SaaS benchmarksConnect every piece of creative back to a commercial outcome - defining baseline CAC, setting test hypotheses and reporting on what "good" looks likeUse AI tools naturally and fluently across research, creative production and performance analysisPartner directly with the founder and product team to shape messaging around real customer and business problemsBuild the brand and marketing function from the ground up, including the systems, cadence and reporting that scale with the businessBring a direct-to-consumer mindset and instinct - fast iteration, audience empathy and a feel for what actually stops the scroll
Tech & marketing environmentMeta Ads Manager (Advantage+ and equivalent modern paid social tooling)Organic content production, including short-form videoAI-assisted creative, research and analytics toolsPerformance marketing fundamentals: CAC, LTV, funnel and cohort analysis
About youYou're a marketer who wants to build something from scratch rather than optimise inside an existing playbook.
You'll ideally have:Proven, hands-on paid social experience, especially Meta Ads, with real ownership of budget and performance, not just oversightA track record of organic content and brand work that holds up against top consumer appsGenuine comfort being on camera and leading brand visuallyReal fluency with AI tools as part of your working processA direct-to-consumer growth instinct, ideally from a consumer app, D2C brand or similarly fast-moving environmentA high-agency operating style: you move without waiting for direction and take full ownership of outcomesStrong commercial instincts - you connect creative and content decisions to CAC, conversion and growth, not just engagementGenuine interest in the mission: helping families and children through a meaningful, sometimes stressful part of their lives
Why join?Own marketing and brand from day one, with direct access to and partnership with the founderJoin at a genuine inflection point, heading into the company's next raiseWork on a product with real, felt impact for the families who use it every dayFull creative and strategic latitude - this is a build-it-yourself role, not a maintain-the-machine oneSmall, high-trust team that operates with maximum agency and minimal red tape