Digital Marketing Manager

About the role

We are seeking an experienced Digital Marketing Manager to join Big Splash Media Pty Ltd in Sydney, NSW, a leading content marketing and digital publishing agency. You will lead and shape our digital marketing strategy and drive business growth through innovative campaigns and data-driven initiatives.

You will be responsible for overseeing all aspects of our digital operations, from leading website development work to working closely with our sales team to enhance our brand presence and deliver measurable results across multiple channels for our clients.

This role is based in Sydney and offers the opportunity to work within a dynamic, forward-thinking organisation at a time when digital marketers everywhere are challenged.

We work in travel and entertainment - two areas of high growth and interest.

You'll be a strategist who can also work on the tools to get results.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and market opportunities

• Lead our digital development at a time when we are creating new initiatives for our web and socials presence

• Oversee search engine marketing (SEM), search engine optimisation (SEO) and paid advertising campaigns across multiple platforms

• Manage digital marketing budgets, ensuring optimal allocation of resources and delivering strong return on investment (ROI)

• Analyse campaign performance metrics and provide actionable insights to drive strategic decision-making

• Collaborate with cross-functional teams including creative, content and analytics to ensure cohesive campaign execution

• Stay abreast of industry trends, emerging technologies and best practices in digital and search marketing

• Build and maintain relationships with key stakeholders, clients and external partners

• Develop and implement processes, systems and tools to enhance team efficiency and campaign effectiveness

• Present performance reports and strategic recommendations to senior leadership and clients

What we're looking for

• 5+ years of experience in digital marketing, with a minimum of 2 years in a leadership role

• Proven expertise in search engine marketing, search engine optimisation and paid advertising (Meta, Google Ads, Bing, social platforms and AI)

• Strong understanding of digital analytics platforms and the ability to interpret complex data sets to inform strategy

• Demonstrated success in managing marketing budgets and delivering measurable business results

• Excellent leadership and team management capabilities with a track record of building high-performing teams

• Exceptional communication and presentation skills with the ability to articulate complex strategies to diverse audiences

• Proficiency in marketing automation, customer relationship management (CRM) and marketing technology platforms

• Strong project management skills with the ability to juggle multiple campaigns and stakeholders simultaneously

• Certification or advanced training in relevant areas such as Google Analytics, Google Ads or equivalent digital marketing qualifications (desirable)

• Strategic mindset with the ability to balance short-term tactical execution with long-term strategic planning

• We use Hubspot and we are looking for proficiency with this CRM

• Knowledge of content marketing and working with content producers would be a major advantage

• Open to those who have working rights in Australia and availability in Sydney

What we offer

At Big Splash Media Pty Ltd, we believe in investing in our people and creating an engaging workplace where talent can flourish. We offer competitive remuneration packages. Our team enjoys a collaborative work environment where innovation is encouraged, and ideas are valued. We are committed to creating an inclusive workplace and welcome applications from candidates of all backgrounds.

About us

Big Splash Media Pty Ltd is a progressive content and editorial digital agency based in Sydney, dedicated to delivering innovative marketing solutions that drive real business results for our clients. We specialise in helping organisations navigate the digital landscape and maximise their online presence through strategic, data-driven campaigns. Our team of talented professionals is passionate about staying at the cutting edge of digital marketing trends and technologies. We pride ourselves on our collaborative culture, our commitment to excellence, and our ability to transform marketing challenges into compelling opportunities. We work with a diverse range of clients across multiple industries, and our mission is to be a trusted partner in their digital success.

Apply now

If you are an experienced digital marketing leader looking to make an impact, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant experience and a portfolio of your work to apply for this exciting opportunity to: ••••@bigsplashmedia.com.au