Social Media Manager and Content Creator - Remote

Social Media Manager & Content Creator (Skincare / Beauty / TikTok & Instagram)

Murad Australia – Sydney NSW (Remote, NSW-based)
$70,000 – $85,000 + Super | Full-time | Beauty, Skincare, Social Media

We’re hiring a Social Media Manager & Content Creator to lead Murad Australia’s presence across Instagram, TikTok, and emerging platforms, with a strong focus on short-form video, community management, and skincare education content.

If you’re experienced in beauty, skincare, influencer marketing, UGC, and digital content creation, this is an opportunity to own and scale a brand’s social community from the ground up.

She's not looking for a brand. She's looking for proof.

There’s a woman in her mid-40s trying to understand why her skin has suddenly changed. She’s searching for content that makes sense of it.

You’ll be the person who creates that content.

Murad is a global, science-backed skincare brand. Our Australian team is lean, ambitious, and focused on building a high-trust community of women navigating real skin changes.

About the role

This is a hands-on Social Media and Content role combining:

• Content creation (video-first, TikTok + Reels)
• Community management
• Influencer & UGC program development
• Campaign and eCommerce content support

You’ll own the organic social strategy, build a highly engaged audience, and play a key role in brand growth and customer conversion.

Key responsibilities

Content Creation & Strategy

• Plan and execute content across Instagram, TikTok, and social platforms
• Create short-form video content (Reels, TikTok) with strong hooks and storytelling
• Appear on camera as a brand voice (essential requirement)
• Develop educational skincare content (ingredients, hormonal changes, routines)
• Maintain and manage a content calendar

Community Management & Growth

• Manage daily engagement (comments, DMs, mentions)
• Build and execute a community growth strategy
• Identify and engage brand advocates and loyal customers
• Monitor social listening and brand sentiment

Influencer & UGC

• Support influencer partnerships and seeding programs
• Develop and manage a User-Generated Content (UGC) program
• Recruit and run a local Trial Team community

Digital & Campaign Content

• Create content for eDMs, CRM, Amazon, and digital channels
• Collaborate with marketing, eCommerce and PR teams
• Support campaign activations and partnerships

Performance & Optimisation

• Track key metrics: engagement, reach, saves, growth, conversions
• Optimise content based on performance insights and platform trends
• Stay up to date with algorithm changes and social media trends
• Use AI tools to improve workflow and content production

Skills & experience

• Experience in Social Media Management, Content Creation, or Digital Marketing
• Strong skills in TikTok, Instagram Reels, and video editing
• Comfortable and confident on camera
• Background in beauty, skincare, wellness, or lifestyle content (preferred)
• Experience with community management and engagement strategies
• Understanding of influencer marketing and UGC
• Analytical mindset — able to interpret data and improve performance
• Strong communication and storytelling skills

About you

• You create content that connects emotionally, not just performs
• You understand the skincare concerns of women 40+
• You know how to build trust, not just followers
• You bring ideas, initiative, and a clear creative point of view
• You’re comfortable working in a fast-paced, high-growth environment

What’s on offer

• Remote role (NSW-based)
• Competitive salary: $70–85k + Super
• Work with a globally recognised skincare brand
• High ownership and creative autonomy
• Direct impact on a fast-growing Australian business
• Opportunity to build and scale a community-led brand strategy

How to apply

Submit:

• Your CV
• Links to your TikTok, Instagram, or content portfolio
• 2–3 sentences on what Murad Australia’s social presence is currently missing