Marketing Manager – Events & Community (Australia)

Event Strategy & Execution

• Plan and execute end-to-end events:

  • Community meetups

  • Educational workshops (Crypto 101, investing basics)

  • Partner activations

  • Pop-ups / experiential campaigns

• Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

• Ensure all events are fully compliant with local regulations and internal policies
  

• Develop “low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

• Build and nurture a loyal local community (online + offline)

• Identify and manage key community leaders / micro-KOLs
  

• Create programs that encourage organic advocacy (not just incentives)
  

• Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

• Translate global brand into locally relevant, trust-driven messaging
  

• Lead initiatives that position Binance as:

  • Responsible
    

  • Compliant
    

  • User-first
    

• Partner with PR to ensure alignment between events, messaging, and media narrative

4. Partnerships & Local Collaborations

• Identify and execute partnerships with:

  • Universities

  • Web3 communities

  • Finance / investment groups

  • Lifestyle / culture spaces (cafés, co-working, etc.)

• Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

• Track key metrics:

  • Event attendance & conversion (KYC, activation)

  • Community growth & engagement

  • Cost per acquisition (where applicable)

• Continuously refine formats based on what actually works locally

Experience

• 4–7+ years in events, community, or brand marketing
  

• Experience in Australia market is a must
  

• Background in crypto, fintech, or startup environment preferred
  

• Proven track record of executing high-quality, well-attended events

Skills & Mindset

• Execution-first: You get things done, not just plan

• Strong understanding of Australian culture and audience behavior
  

• Ability to operate in a highly regulated, sensitive environment
  

• Excellent stakeholder management (agencies, vendors, partners)

• Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

• Grounded, practical, and not hype-driven
  

• High ownership — acts like a local market owner
  

• Strong judgment on what not to do (especially in current climate)

• Able to balance global brand vs local nuance