Digital Marketing Specialist

Location: Melbourne, VICWork Type: Full-time (Hybrid - 2 days from home)Salary: $110k-$125k (dependant on experience)Reports To: Head of Marketing
About ZeloraAt Zelora, the goal is simple: make home electrification simpler and more affordable for everyday Australians. Backed by Bunnings and powered by Intellihub, Zelora’s Australian-first subscription model for solar and battery systems helps households take control of their energy without the hassle or massive upfront costs.
As a young brand with serious backing and ambitious goals, Zelora is building a business, brand, and culture from the ground up. The team is small, entrepreneurial, fast-moving, and close to the action. Everyone at Zelora gets real ownership over what they build and how the business grows, all within a positive, safe, and supportive environment.If you're keen to help Australians confidently make the switch to renewable energy, Zelora would love to meet you!
The OpportunityZelora is entering a phase of rapid growth. As the Digital Marketing Specialist, you will own paid social, support alternative paid channels (like affiliate marketing and referrals), and contribute to the broader paid search and SEO strategy.
This is a hands-on, individual contributor role where you can spot opportunities, run with your ideas, and see the tangible impact of your work on revenue and brand growth. If you’re a data-driven marketer who loves dissecting the customer journey and turning insights into high-performing campaigns, this is the role for you.
What You’ll Be DoingPaid Social: Develop, set up, and own the paid social strategy. Write briefs for creative agencies, execute campaigns, and establish strong reporting and KPI frameworks.Alternative Paid Channels: Help plan, execute, and optimise channels such as affiliate marketing, enterprise partner referrals, and customer referral programs to drive quality leads.Paid Search & SEO: Share channel insights to support paid search strategy and align content—including writing, editing, and publishing website content to boost SEO and performance.Stakeholder & Agency Engagement: Build collaborative relationships with internal teams (Sales, Product, Operations), enterprise partners, and external design, media, and copy agencies.Reporting & Optimisation: Analyse end-to-end campaign performance, evaluate customer touchpoints, and use data to optimise spend and effectiveness.
What You’ll BringQualifications: Degree in Marketing or a related discipline.Experience: 2+ years in Paid Social and Digital Marketing, with hands-on experience independently strategising, setting up and optimising paid social campaigns.Bonus Skills: Exposure to paid search, SEO, and referral/affiliate marketing is a huge plus!Analytical Mindset: Proven ability to evaluate campaign data, run conversion tests, and map the customer journey to drive better outcomes.Communication: Strong written and verbal communication skills, with the ability to pitch ideas clearly and engage with various stakeholders.Organisation: Outstanding organisational and multi-tasking skills with a proactive, entrepreneurial mindset.
Ready to Make an Impact?If you're excited about driving the future of renewable energy and thrive in an agile, high-growth environment, apply today to join the team at Zelora!