Digital Brand Specialist

About the team
The Digital Marketing Department is responsible for activating onsite and offsite media campaigns on behalf of our broad supplier network. The team’s primary objectives are to grow supplier revenue and marketing profitability via high performing conversion-led digital campaigns, ultimately driving sales revenue both online and in-store.

About the role
Reporting to the Digital Marketing Manager, the Digital Brand Specialist manages the in-house campaign strategy and execution, driving strategic media initiatives and collaborating closely with the internal eCommerce team and other internal channel owners. This role will oversee in-house digital activations across search, social, display media, and managing multi-channel campaigns, including onsite activations.

Role responsibilities

• Manage the execution of In-House campaigns across multiple channels, collaborating with Suppliers and Digital Partnerships Specialists, with the objective of driving incremental revenue for the business.
• Oversee In-House campaign strategy and implementation of digital marketing plans tailored to campaign objectives, across Paid Search, Social and Programmatic, as well as Retail Media.
• Work with key Suppliers to encourage opt-in to in-house campaigns. This includes developing sell-in packs, communicating directly with suppliers and reporting back on campaign results and insights.
• Analyse, interpret and deliver performance report summaries using a variety of tools available to you including Looker, Power BI and GA4, with the objective of enhancing future campaign performance.
• Identify new opportunities to enhance web presence, increase traffic, and improve ROI.
• Collaborate with cross-functional teams, including designers, data, UX, social, public relations, buyers and more, to ensure projects are delivered on time and within budget.
• Manage digital budgets, supplier relationships, agency coordination, SAP and finance administration, and monthly Google invoicing.
• Develop Creative Asset Briefs (CABs), campaign calendars, marketing execution plans, digital WIP trackers and UTM governance.
• Manage the Sigma Connect B2B platform by uploading supplier marketing campaigns in line with the promotional schedule, conducting UAT, and ensuring campaigns are delivered accurately and on time.

Who are we looking for?

• You’re an experienced digital marketing professional who brings:
• A bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• More than six years’ experience in digital marketing, campaign management or activations.
• Professional experience within the healthcare industry, with exposure to FMCG or health and beauty categories highly regarded.
• Confidence developing digital strategies and presenting campaign insights and recommendations to suppliers.
• A strong understanding of the digital landscape and a genuine interest in emerging technologies and trends.
• A proactive, hands-on approach and the ability to confidently take ownership of your work.
• Strong organisational and planning skills, with the ability to manage multiple priorities.
• Exceptional attention to detail and a commitment to delivering high-quality work.
• Excellent written and verbal communication skills, with the ability to engage a range of stakeholders

Why Join Us?

• Grow your career with purpose – Access a wide range of learning and development programs, including our internally designed leadership courses  (including our Women In Leadership program) to support your long-term growth. Be part of a purpose-driven organisation making a difference in healthcare, working with a collaborative and supportive team.
• Be rewarded for your impact – Enjoy annual salary reviews linked to your performance, recognising the value you bring to the team.
• Flexibility that works – Work from home one day per week, while staying connected with your team at our vibrant Preston Support Office four days a week. We’re committed to supporting our people through life’s important moments. Alongside our formal flexibility policies, we recognise that some circumstances, such as returning from parental leave or managing personal wellbeing may require additional consideration. In these situations, we work collaboratively on case‑by‑case arrangements to provide the support needed while balancing the requirements of the role and team.
• Paid parental leave – We support growing families with six weeks of paid parental leave for primary carers and one week of paid parental leave for secondary carers.
• Exclusive savings – Access generous team member  discounts across a wide range of products with our partnership with Flare, including company-wide corporate offers on healthcare premiums with Bupa Healthcare, banking benefits with Comm Bank, novated leasing and a team member discount card entitling you to savings in our Chemist Warehouse Pharmacies
• Support when you need it – Tap into confidential Employee Assistance Program (EAP) services for personal or professional support.
• Take advantage of our subsidised and convenient onsite canteen for varied and affordable meals, coffee, confectionary and bakery items.
• Easy commuting – Enjoy our complimentary shuttle bus connecting nearby train stations to the Preston Support Office, making public transport travel simple and stress‑free.

About Us 
Sigma Healthcare is powering pharmacy!  We have the largest pharmacy network in Australia with trusted brands including Chemist Warehouse, Amcal, Discount Drug Stores and Ultra Beauty!  We are powered by our dedicated people and our leading Australian full line pharmacy wholesale and distribution business that delivers medicines to any pharmacy anywhere in Australia.  With Chemist Warehouse now operating in four countries outside Australia, we continue to expand our reach.

How to Apply!
If you're ready to join a team that is shaping the future of healthcare and retail, click Apply Now to visit our Careers Page and submit your application. 
Sigma Healthcare is an equal opportunity employer and is committed to fostering a diverse, inclusive, and respectful workplace where everyone can thrive. We welcome applications from people of all backgrounds and experiences and encourage you to apply, even if you don't meet every requirement listed.