Senior Sales Manager – Retirement Village

About the role

Saltwood Country Club is seeking an experienced and highly driven Senior Sales Manager to lead the sales function for Saltwood Country Club and take ownership of the customer journey from initial enquiry through to settlement. This is a senior sales position suited to an accomplished retirement living or property sales professional who understands how to build and manage a high-performing sales pipeline, convert leads into settled sales and deliver an exceptional customer experience. You will be responsible for driving sales performance, developing strong relationships with prospective residents and their families, managing the sales pipeline, and contributing to the broader marketing and growth strategy of the community.

Key responsibilities

• Take full ownership of the Saltwood Country Club sales pipeline, from initial enquiry through to settlement.

• Develop and implement strategies to consistently achieve and exceed sales and occupancy targets.

• Proactively manage and convert leads through phone, email, appointments, tours, presentations and follow-up.

• Build strong, genuine and long-term relationships with prospective residents, families, referrers and key stakeholders.

• Conduct professional and engaging sales presentations and community tours.

• Maintain accurate and up-to-date CRM records, sales forecasts, lead activity and pipeline reporting.

• Monitor conversion rates, lead sources and sales performance to identify opportunities for improvement.

• Develop and execute proactive lead-generation and business development strategies.

• Work closely with marketing to develop campaigns, events and initiatives that generate qualified sales leads.

• Identify opportunities to increase enquiry levels, improve conversion and strengthen the Saltwood brand within the local community.

About you

• Proven senior-level sales experience, with a strong track record of achieving and exceeding sales targets.

• Understanding of the Retirement Village Act.

• Mandatory previous experience in retirement village/retirement living sales.

• Demonstrated ability to manage and convert a substantial sales pipeline from enquiry through to settlement.

• Strong understanding of consultative and relationship-based sales.

• Excellent negotiation, influencing and closing skills.

• Highly developed verbal and written communication skills.

• Demonstrated ability to generate new business and proactively source leads rather than relying solely on inbound enquiries.

• Strong commercial awareness and understanding of sales metrics, conversion rates and pipeline management.

About us

Saltwood Country Club is a premium retirement living community on the Surf Coast, offering residents the opportunity to enjoy an active, connected and lifestyle-focused retirement in a beautiful coastal setting.

Benefits

• Lead the sales function for a premium Surf Coast retirement community.

• Significant autonomy and ownership of the sales pipeline and strategy.

• Opportunity to make a direct and measurable impact on the growth of the community.

• Work in a beautiful lifestyle-focused environment.

• Join a supportive and collaborative team.

• Build strong relationships within the local community and retirement living sector.

• Competitive remuneration and performance-based commission structure aligned with results.

• Be part of an exciting new development as Saltwood Country Club continues to grow.