Head of Marketing & AI Strategy

Lead Marketing in the AI-Native Era of Logistics

Build the marketing engine behind the next generation of AI-powered logistics.

Transvirtual is evolving from one of ANZ’s most integration-rich Transport Management Systems into an AI-native logistics platform spanning TMS, FMS, and WMS. We’re looking for a commercially driven Head of Marketing to lead this next chapter — combining strategic leadership, hands-on execution, and AI to build pipeline, accelerate growth, and sharpen our position in a rapidly changing market.

About the Role

Transvirtual is at an inflection point. We've built the most integration-rich Transport Management System in ANZ — and now we're evolving into an AI-native platform spanning TMS, FMS, and WMS. Our moat isn't just the product; it's the depth of our integration ecosystem, built over years and reinforced by every new connection we make.

We're looking for a hands-on, commercially sharp Head of Marketing to own the full marketing lifecycle. You'll lead a team of three and work closely with Sales, Product, and the CEO to drive qualified pipeline, sharpen our positioning, and build the brand we need for the next chapter of growth. This is not a coordinator role — you'll be expected to operate at both a strategic and executional level, and to use AI tooling to multiply your output.

What Success Looks Like

• You own pipeline, not just campaigns. You measure yourself against lead volume, quality, and conversion — and close the feedback loop with Sales fast.
• You're hands-on in every channel. Google, Meta, Bing, LinkedIn — you can interrogate the data, challenge the numbers, and make the call.
• Product and Marketing move together. You translate the roadmap into positioning updates, website changes, and campaign angles. When a feature ships, the market knows why it matters.
• AI is embedded in how you work. You've built a RAG feedback loop from demos, upskilled the team in AI design tools, and reduced creative dependencies.
• SEO and AEO are growing, not static. You've expanded beyond our current ANZ keyword base into new verticals and regions, and you're building visibility in AI-driven search.
• Your reporting tells a story. The CEO and Board get a clear, consistent view of lead performance and channel ROI — and you're flagging issues before being asked.
• Your team is growing, not struggling. Three direct reports. You know what each of them is working on, where the gaps are, and what each person needs to develop. You coach proactively, not reactively. The team delivers > headcount suggests.

Key Responsibilities

AI & Capability

• Optimise a Agentic-powered RAG feedback loop from demos and calls to sharpen messaging and objection handling to reporting and more
• Upskill the team in AI-native design and content tools, reducing reliance on external agencies
• AI should be a tool used to deliver and manage across all areas making the team increasingly more efficient

Campaign & Pipeline

• Own omni-channel campaign strategy: paid digital, ABM, direct mail, OOH, and outbound
• Collaborate with Sales to align campaigns to pipeline targets and ICP priorities
• Manage and optimise paid media (Google, Meta, Bing, LinkedIn) — ad copy, bids, keywords, landing pages

Product Marketing

• Translate feature releases and the 12-month roadmap into market positioning and website copy
• Develop messaging frameworks that differentiate Transvirtual across TMS, FMS, and WMS

SEO, AEO & CRO

• Expand SEO into new keywords, verticals, and regions beyond ANZ base
• Build an AEO capability as AI-driven search grows
• Run a continuous CRO programme across key pages and conversion funnels

Reporting

• Own lead reporting: volume, quality, cost-per-lead, channel attribution, and conversion to pipeline
• Maintain live dashboards and trackers for Sales and CEO; measure optimisation with rigour

Team Leadership

• Use AI to maximise yours and your teams output
• Lead and develop 3 direct reports — set clear expectations, coach proactively, hold a high bar
• Manage case studies, reviews, events, list hygiene, and social as an integrated brand programme

What We're Looking For

Essential

• 5–8 years in B2B marketing — SaaS preferred
• Experience building and using AI agents
• Proven hands-on paid media capability — you interrogate campaigns, not just read reports
• Strong SEO fundamentals and a track record of growing organic as a pipeline channel
• Experience running ABM programmes or targeted outbound campaigns
• Commercially literate — you understand pipeline, conversion rates, and CAC
• Active AI tooling user — content, design, and analytics
• Clear communicator: as comfortable with the Board as briefing a designer

Advantageous

• Track record managing a small team in a fast-moving environment
• Transport, Logistics, Freight, or Supply Chain software experience (TMS/WMS/FMS)
• Familiarity with AEO and AI-driven search optimisation
• HubSpot, Salesforce Marketing Cloud, or similar marketing automation
• Direct Mail, events, and list management experience
• Market expansion experience — new regions or verticals

About Transvirtual

We're a modern SaaS business delivering logistics management solutions across ANZ and North America, with team members in Sydney, Melbourne, Newcastle, China, India, Pakistan, the Philippines, and North America. Our founder's roots in transport give us a genuine competitive edge. We hold a high bar for quality and ownership. If you want to do meaningful work at a company where you can see the results in real time, this is the place.

If you’re a hands-on marketing leader who knows how to turn AI, data, technology and great positioning into pipeline and growth, we want to hear from you.