Commerce Media Lead

Search & Retail Media Strategy (SEO & SEM)

Full‑Funnel Search Leadership

• Lead both technical SEO (organic search) and Retail Media SEM (paid search) as a single, integrated demand engine
• Build keyword strategies aligned to category demand, occasions, and shopper missions
• Drive dominance of Share of Search / Share of Shelf across the digital landscape

Performance Commerce Media

• Own and optimise high‑investment retailer media platforms (e.g. Citrus Ads, Criteo, Amazon Ads, and other retail media networks)
• Actively manage budgets to maximise ROAS, incrementality, and sales contribution
• Lead test‑and‑learn agendas to unlock new performance and algorithmic advantage

Commercial Analytics & Insights

• Leverage advanced analytics and data visualisation to track:
• Search rankings
• Conversion rates
• Media performance and ROI
• Translate complex data into clear, commercial insights for Sales and senior leadership teams
• Enable evidence‑based investment decisions and Joint Business Planning conversations

Skai – Product Ownership

• Act as the strategic product lead for Skai retailer interfaces
• Partner with Skai Success Managers to capture market and retailer feedback
• Drive automation, optimisation, and scalable solutions that elevate campaign management capability

The Perfect Digital Store: Content & Asset Optimisation

Conversion Rate Optimisation (CRO)

• Direct the optimisation of Product Titles and descriptive copy, balancing iconic brand voice with algorithmic and retailer requirements to maximise discoverability and conversion
• Continuously improve Add‑to‑Cart rates and conversion performance through structured testing and optimisation

Digital Asset Excellence

• Oversee the deployment of high‑impact Hero Images, rich media, and Enhanced / A+ Content
• Ensure assets are optimised to drive shopper engagement, comprehension, and purchase confidence
• Set and enforce Digital Perfect Shelf standards across priority SKUs and retailers

Syndication & Consistency

• Define and execute a clear syndication strategy to ensure all digital assets are synchronised across the omnichannel landscape
• Maintain brand consistency, content accuracy, and price‑integrity across retailers and platforms

Data Impact – Product Ownership

• Act as Product Owner for the digital scraping and shelf analytics suite (e.g. Data Impact)
• Drive the strategic roadmap, aligning technical capabilities with commercial needs
• Translate shelf intelligence into clear optimisation priorities for brands and retailers

Platform Ownership & Ways of Working

• Own end‑to‑end commerce platforms, tools, and operating cadence
• Define standards, playbooks, and best‑practice ways of working for:
• Commerce Media
• Search
• Digital Perfect Shelf
• Ensure strategies translate into disciplined, high‑quality execution
• Manage agency and technology partners where applicable

Leadership & Operating Model

• Lead and develop a high‑performing team with clear role clarity and accountability
• Balance strategic leadership with hands‑on optimisation oversight
• Set priorities, rhythms, and performance expectations
• Partner closely with Sales, Marketing, Category and Revenue Growth teams to ensure integration and impact

• +5 years in Digital Transformation, eCommerce, or Tech-enabled Sales
• Expert-level knowledge of GS1 Standards/GDSN and PIM/DAM platforms such as Salsify or Akeneo
• Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI with experience across platforms such as Cartology, Criteo, Skai, and Epsilon
• Demonstrated experience in a fast paced eCommerce environment
• End to End management of the online shopper experience
• A clear understanding of both the latest UX / CX principles and how to apply them
• Deep knowledge of full eCommerce stack and advanced in data analytics
• Demonstrated experience with Content Management Systems (CMS) 
• Experience of SEO principles in relation to content management
• Entrepreneurial mindset and disruptive thinker willing to challenge the existing assumptions and guardrails within e-Commerce to accelerate the growth
• Can succeed in ambiguity – Highly adaptable in less-structured, fast-paced environments (able to “jump in” and contribute even when facts are not 100% clear in this ever changing space); ability to quickly determine solutions

About us:

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you:

• An opportunity to join a Global FMCG Company and a Top Employer of Choice!
• A competitive benefits package
• Personal and Professional Growth Opportunities 
• Health and Wellness Programs