Marketing Manager – Events & Community (Australia)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.

This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.

You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.

Responsibilities:

Event Strategy & Execution

Plan and execute end-to-end events:Community meetups Educational workshops (Crypto 101, investing basics) Partner activations Pop-ups / experiential campaigns Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting Ensure all events are fully compliant with local regulations and internal policiesDevelop “low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

Build and nurture a loyal local community (online + offline) Identify and manage key community leaders / micro-KOLsCreate programs that encourage organic advocacy (not just incentives)Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

Translate global brand into locally relevant, trust-driven messagingLead initiatives that position Binance as:ResponsibleCompliantUser-firstPartner with PR to ensure alignment between events, messaging, and media narrative Partnerships & Local CollaborationsIdentify and execute partnerships with:Universities Web3 communities Finance / investment groups Lifestyle / culture spaces (cafés, co-working, etc.) Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

Track key metrics:Event attendance & conversion (KYC, activation) Community growth & engagement Cost per acquisition (where applicable) Continuously refine formats based on what actually works locally

Requirements:

Experience

4–7+ years in events, community, or brand marketingExperience in Australia market is a mustBackground in crypto, fintech, or startup environment preferredProven track record of executing high-quality, well-attended events

Skills & Mindset

Execution-first: You get things done, not just plan Strong understanding of Australian culture and audience behaviorAbility to operate in a highly regulated, sensitive environmentExcellent stakeholder management (agencies, vendors, partners) Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

Grounded, practical, and not hype-drivenHigh ownership — acts like a local market ownerStrong judgment on what not to do (especially in current climate) Able to balance global brand vs local nuance

Why Binance

Shape the future with the world’s leading blockchain ecosystem Collaborate with world-class talent in a user-centric global organization with a flat structure Tackle unique, fast-paced projects with autonomy in an innovative environment Thrive in a results-driven workplace with opportunities for career growth and continuous learning Competitive salary and company benefits Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.