Digital Marketing Specialist

Bring the Grammar Story to Life

Launceston Church Grammar School is an Anglican co-educational day and boarding school in northern Tasmania. Known for educational excellence and a strong, values-based community, we provide rich learning and co-curricular experiences for students from Early Learning to Grade 12.

 We are seeking a creative, digitally savvy and highly organised Digital Marketing Specialist to join our Advancement team and bring the Grammar story to life across our digital channels.

 This is an exciting, hands-on role at the heart of the School. You will capture the energy, character and experiences that make Grammar distinctive, creating authentic and engaging content that showcases our students, people and community and connects with current and future families.

 If you are curious, creative and full of initiative, and understand that great digital marketing is about more than being seen — it is about making people feel something — this could be the role for you.

About the Role

The Digital Marketing Specialist is responsible for creating and delivering engaging digital content that strengthens the School's brand and supports enrolment, engagement and Advancement objectives.

Working across the School, you will uncover great stories, capture School life through photography and video, manage social media and digital platforms, and develop campaigns that build connection and showcase the School's commitment to nurture, challenge and inspire.

As part of this role, you will be required to:

• Plan, create and deliver engaging digital content that strengthens the School's brand and tells the Grammar story.

• Capture, produce and edit high-quality photography and video content showcasing School life, students, staff, events, programs and facilities.

• Write, edit and publish compelling content across the School's website, social media, e-newsletters, digital campaigns, news stories and other promotional channels.

• Manage the School's social media presence, including content planning, scheduling, publishing and community engagement across Facebook, Instagram and YouTube.

• Develop and maintain a coordinated digital content calendar aligned with the School's strategic priorities, key messages, identity and values.

• Manage website and digital communications across platforms including Craft CMS, Campaign Monitor, Humanitix, Meta Business Suite and Canva.

• Plan, implement and monitor paid digital marketing and social media campaigns, including audience targeting, optimisation and evaluation.

• Monitor digital trends and best practice and use website, social media, email and campaign data to continually improve reach, engagement and effectiveness.

• Work collaboratively with the Advancement team and stakeholders across the School to identify stories, coordinate content and deliver marketing initiatives.

• Maintain an organised library of digital assets, including photography and video.

About You

You are a creative and proactive digital marketer who loves finding great stories and turning them into content that people want to see, read and share. You combine strong digital marketing skills with excellent writing, visual judgement and a genuine enthusiasm for working with people.

You will demonstrate:

• Experience managing social media channels, with a strong understanding of digital trends, audience engagement and platform best practice.

• Strong digital content creation skills, including photography, videography, basic image editing and production of engaging content for web and social channels.

• Strong copywriting, editing and verbal communication skills, with the ability to adapt content for different audiences and channels.

• Good visual judgement and design capability.

• Experience using digital marketing and content platforms such as Canva, Meta Business Suite, Campaign Monitor and Craft CMS, or the ability to quickly learn new platforms.

• Excellent organisational skills and the ability to manage multiple campaigns, deadlines and competing priorities.

• A proactive and positive approach, with the initiative to identify new marketing opportunities and improvements.

• The ability to build strong relationships and work collaboratively across the School community.

• A positive, enthusiastic and creative approach to your work.

• A commitment to the Anglican ethos and values of Launceston Church Grammar School.

Qualifications & Requirements

• Relevant qualification in Marketing, Communications, Digital Media or a related field, and/or demonstrated relevant experience.

• Demonstrated experience in digital marketing, content creation and social media management.

• Experience with photography, videography and digital content production.

• Experience using platforms such as Canva, Meta Business Suite, Campaign Monitor and/or Craft CMS will be highly regarded.

• Experience with Adobe Creative Suite or other professional design software is advantageous but not essential.

• Current Working with Vulnerable People Card (WWVP) or willingness to obtain.

• National Police Check or willingness to obtain.

• Demonstrated commitment to child safety and wellbeing.

You will also be required to undertake Child Safety training prior to commencement.

Launceston Grammar is committed to protecting children and young people from harm. All applicants will undergo an extensive screening process prior to appointment.

Why Join LCGS?

You will be part of a welcoming and professional School community where creativity, collaboration and initiative are valued.

This is an opportunity to play a key role in telling the stories of our students, staff and community and to shape how Grammar is experienced by current and future families. No two days will be quite the same — from capturing a student achievement or School event to developing the next digital campaign, you will have the opportunity to see your work come to life across the School.

Applications

Applications close at 5.00pm on 11 September 2026. We encourage you to submit your application as soon as possible, as applications will be reviewed and interviews may commence prior to the closing date.

Remuneration will be in accordance with the Launceston Church Grammar School General Staff Enterprise Agreement, based on experience.