Meet Our Colleague - Luo Xianggui

By Halo Xu

Luo Xianggui

Senior Technician of Angel Baking and Healthy Food Technology Center

“In the more than ten years at Angel, I have gradually grown from a grassroots technician to the head of overseas technical services - a journey filled with challenges and personal growth.”

From a grassroots technician to the head of overseas technical services

Luo Xianggui started his career as a grassroots technical position at Angel Baking. When he first joined the company, he devoted himself to the basic learning and practice of baking technology, and actively participated in technical support for domestic customers. “At that time, I stayed in the baking room every day to conduct repeated experiments and continuously optimize the recipes and processes.”

With the expansion of the company’s overseas business, Luo Xianggui ushered in a major turning point in his life. With solid professional knowledge and rich practical experience, he was given the opportunity to serve in overseas markets. From initially assisting in handling simple technical issues to later independently taking charge of technical services and market development in multiple overseas regions, every step Luo Xianggui took was firm and powerful.

Professional challenges in overseas markets

During his overseas service, Luo Xianggui faced many challenges. The high temperature and high humidity climate in some African countries places extremely high demands on raw material storage and production processes. The differences in food taste and appearance in different countries also bring him tremendous pressure. “In Africa, we adjusted the storage method of raw materials and optimized the fermentation process parameters according to the local climate conditions, successfully solving the problems of raw material deterioration and low production efficiency.” Luo Xianggui said proudly, “At the same time, we also deeply understood the local cultural customs and dietary preferences, and localized the products and technical solutions, which won wide acclaim from customers.”

Market positioning and service upgrade

In terms of market and customer strategies, Luo Xianggui believes that overseas markets should establish their brand image with high-quality products and innovative technologies. “Our core competitiveness lies in our rich product variety and stable quality,” Luo Xianggui stressed. “At the same time, we have a strong R&D team and advanced R&D facilities, which enable us to continuously innovate technology and meet the changing needs of the market.”

In order to maintain good customer relationships, Luo Xianggui knows that in-depth understanding of customer needs is the key to providing quality service. Through market research and in-depth communication with local customers, he accurately grasps the dietary culture, baking habits and consumption preferences of overseas customers. He also provides customers with value-added services such as market trend analysis and technical training to help them improve their competitiveness.

The power of teamwork

Teamwork and communication have always been an indispensable part. Luo Xianggui makes full use of the company’s internal resources and support, and works closely with the R&D and sales teams to jointly develop service plans and solve customer problems. “There is a strong atmosphere of mutual support and collaboration among our team members,” Luo Xianggui remarked with emotion. “When encountering complex technical challenges, we brainstorm together and collaborate to find solutions. The company has also established incentive mechanisms and clear career progression paths, motivating us to strive for continuous improvement and pursue excellence.”

Future outlook

Looking ahead, Luo Xianggui stated, “The baking industry will develop in the direction of health, personalization and intelligence. Consumers are increasingly demanding healthy and natural baked products, and their requirements for personalized customization are also increasing.” He expects the company to increase its investment in R&D, launch new products and technologies that meet market trends, further expand the global market, and enhance brand influence.

“I believe that as long as we work together and move forward courageously, Angel will occupy a more important position in the global baking industry,” Luo Xianggui said firmly.