Sales Representative, Professional Power Tools and Dealer Channel

This is a respected European professional power tools and systems brand with more than 100 years of product innovation, technical quality and market reputation.

Their products are used by professional trades across woodworking, joinery, timber construction, carpentry, painting, renovation, cabinet making, interior fit out, building, construction and concrete.

This role suits someone who understands how to grow sales through dealers and distributors, while building demand with the trade professionals who use premium tools every day.

About the role

This is not a direct end-user sales role. Your focus will be on growing sales through specialist trade dealers and distribution partners (Tool Kit Depot, Sydney Tools, Total Tools, Dulux and the like).

You will work closely with dealer teams, trade counters and trade professionals to improve product knowledge, lift brand preference and drive sales growth across the territory.

Key responsibilities

• Manage and grow sales across your territory through dealer and distribution partners

• Build strong relationships with specialist trade dealers such as Sydney Tools, Total Tools and similar partners

• Train dealer staff on product range, features, applications and sales conversations

• Conduct product demonstrations for trade professionals to build product confidence and brand demand

• Support dealers with product knowledge, merchandising, local activity and customer engagement

• Build structured call plans across key dealers, distributors and trade users

• Identify growth opportunities across existing and new channel accounts

• Maintain accurate activity, pipeline and territory information in CRM

• Work with the national sales team to share market feedback and improve territory performance

About you

You are organised, practical and commercially focused. You understand that strong channel sales come from consistency, trust, product knowledge and regular face to face activity.

You may have sold power tools, industrial products, hardware, building products, construction products, safety equipment, trade supplies or other technical products through dealers, distributors or trade partners.

You will bring

• 3 plus years in trade, industrial, hardware, construction, technical product or area or territory sales

• Experience selling through dealers, distributors, merchants or trade partners

• Confidence training dealer staff and presenting products to trade customers

• Practical understanding of power tools, either through sales experience, trade exposure or strong hands on interest

• Strong territory management discipline and a structured approach to customer visits

• Good communication skills and the ability to build trust with dealer staff and trade professionals

• CRM experience, ideally Salesforce

• Microsoft Office skills, particularly Excel

• Full Australian driver’s licence

What is on offer

• $80,000 to $90,000 plus super + bonus + car

• Fully maintained company vehicle

• Opportunity to represent a respected premium European brand

• Supportive national sales team

• Ongoing product and sales training

• Annual sales awards and reward programs

Apply now

If you have experience growing sales through dealers, distributors or trade channel partners and enjoy working with professional trade products, we would welcome your application.