Ecommerce Manager

About the role

Fancy Hank's is looking for an Ecommerce Manager to run the online store with full ownership of the direct-to-consumer channel - from getting people to the store, to getting them through checkout, to getting them back for more. This is a performance-focused role for someone who likes testing ideas, moving quickly and backing decisions with numbers. You'll have real autonomy - the kind where you make a call on Tuesday and it's live Wednesday. The role starts as a part-time contract with a view to full-time, and there are serious incentives for the person who makes it grow.

Key responsibilities

• Develop and run customer acquisition strategy across Meta, Google, TikTok and other channels

• Manage and optimise paid media, creative testing, audiences, campaign structure, budgets and landing pages

• Own the day-to-day performance of the Shopify store

• Improve conversion through better merchandising, navigation, product pages, landing pages, checkout and content

• Build and test bundles, upsells, cross-sells, subscriptions and gifts with purchase

• Coordinate product launches, site updates and promo campaigns

• Own email, SMS, CRM, loyalty and the whole customer lifecycle

• Build and optimise automated flows, segmentation and campaign calendars

• Build and manage the promotional and trading calendar

• Watch revenue, conversion, CAC, MER, ROAS, AOV, repeat rate, contribution margin and channel profitability

About you

• Has grown a DTC ecommerce channel before, ideally in FMCG, food, retail or another consumer brand

• Knows Shopify hands-on, not from a webinar

• Understands paid social and paid search well enough to run campaigns yourself - or keep an agency honest

• Has worked with Klaviyo or a similar retention platform

• Is comfortable reading the numbers and making commercial calls from them

• Can move between strategy and execution without waiting for someone else to do the doing

• Is curious, proactive and happy to test ideas that might not work

• Knows a campaign with a huge ROAS can still be tiny, and a campaign with huge revenue can still lose money

About us

Fancy Hank's started as a BBQ restaurant in Melbourne. Our customers kept asking to take our house-made sauces home, and after the four-hundredth request we took the hint and started bottling them. That's grown into a range of BBQ sauces, hot sauces, seasonings and condiments that's picked up more than a few awards along the way - and now lives in fridges all over the country. We've got a fast-growing retail footprint, a brand people genuinely love, and an online store with a lot more in the tank.

Benefits

• Part-time flexibility, growing to full-time as sales grow

• Negotiable remuneration based on experience and how the role is structured

• A very significant performance bonus for profitable growth

• A genuine equity opportunity for the person who builds this into a substantial, sustainable part of the business

• Real ownership, real autonomy, and decision-makers close enough to smell the smoker

• An established Australian brand with great products, proper credentials and plenty of room to grow

• A steady supply of sauce