Marketing Automation Specialist - Salesforce

Join us as Marketing Automation Specialist - Salesforce & lead the charge in driving engagement, sales growth and enhancing the resident journey through innovative automation

• Continue to develop your technical skills in a supportive environment that embraces experimentation and innovation
• Make a meaningful difference in what you do
• Enjoy varied and dynamic work

What will you do

We are seeking a Marketing Automation Specialist – Salesforce Marketing Cloud to join our team at our Southbank office in Melbourne to play a key role in transforming how we connect with prospective residents and their families.

This role will focus on developing automated customer journeys, leveraging customer data and behavioural insights, and building lead scoring and customer prioritisation frameworks that help deliver the right message to the right person at the right time. You will play a key role in improving customer engagement, identifying high-intent prospects, increasing lead and appointment generation, and supporting stronger commercial outcomes across the resident acquisition journey.

This is a unique opportunity to apply your technical expertise, project management abilities, critical thinking and data driven mindset to enhance the customer experience from first enquiry through to move-in. Working across email, SMS, landing pages, forms and audience segmentation, you'll optimise our marketing automation ecosystem to create personalised experiences that support prospective residents and their families through one of life's most important decisions.

In this role, you will work closely with cross-functional teams including Technology, Acquisitions, Brand, Sales and Creative Services to ensure seamless integration of systems, data and campaigns, while continually identifying opportunities to improve customer engagement, conversion and business performance. engagement, conversion and business performance.

Key responsibilities include:

• Develop, implement and optimise the end to end marketing automation strategy in collaboration with the Acquisition and Brand teams that supports lead generation and sales growth
• Optimise marketing automation platforms, such as Salesforce and HubSpot, by managing workflows, email campaigns, and nurturing programs.
• Identify new opportunities for platform and content enhancements and improvements, and collaborate closely with internal stakeholders to implement and action these effectively.
• Leverage audience insights and user journey data to craft personalised messaging that drives engagement and enhances customer experiences.
• Analyse campaign performance and key metrics (e.g., open rates, click-through rates, conversion rates) to provide actionable insights for optimisation.
• Collaborate across departments to ensure seamless system integration and campaign execution.

Why this role matters

Choosing a retirement village or aged care option can be one of life's most important and difficult decisions. Your work will help prospective residents and their families access the right information at the right time, creating a more personalised and supportive experience throughout their decision-making journey.

The campaigns, journeys and experiences you create will directly contribute to helping people feel informed, confident and supported during a significant life transition.

What's in it for you?

If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you!   

In addition, a career at Ryman offers: 

• Opportunity to add to your professional skills
• Additional wellbeing leave and ability to purchase extra annual leave
• Company recognition and reward programme
• Access to over 40 discounts with well-known brands across a variety of sectors including; health and wellbeing, banking, insurance, and retail
• Enjoy free fruit and Yarra River views from our modern Southbank office
• Convenient location, just two minutes from Flinders Street Station
• Social club events, social drinks and bring your dog to work Fridays!

Who are you? 

• You have a strong track record optimising Salesforce Marketing Cloud, with demonstrable examples where you have driven success in customer acquisition, retention and sales/revenue growth.
• You are an expert in audience segmentation, email personalisation, and integrating technical systems for seamless workflows
• Collaboration is key - you thrive in positive, trusting teams that work together as one.
• Initiative and Ideation is at your core. You are always looking for how things can be done better.
• You value people and kindness, and are passionate about learning and delivering excellent results  
• You strive for excellence and constantly look for ways to exceed expectations; delivering a high-quality service at speed will be second nature 
• You show resilience and composure under pressure and have a solution-focused approach to challenges.

Ryman Healthcare

Ryman is a leader in retirement living and care, employing over 7,700 people in Victoria and New Zealand across a wide range of areas, including nursing, village operations, sales, technology, design, and corporate roles. We’re one of Victoria’s fastest growing employers, and we’re just getting started.

At Ryman, exceptional care is thoughtfully delivered every day. From meals and activities to maintenance and support, our teams work together so residents can feel confident everything is taken care of – because behind that promise is the standard we’ve always held ourselves to: it’s got to be good enough for mum and dad.

We’re in a period of real transformation, focussing on stronger commercial outcomes, smarter ways of working, and continuing to set the standard in retirement living and aged care.

If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you!

At Ryman, we support an environment where everyone feels welcome to be themselves. We embrace diversity and celebrate individual uniqueness, encouraging anyone wanting to work for Ryman to apply for our vacant positions. 

Applications will be reviewed as they are received and interviews may take place prior to the close date. This means a job ad may close before the advertised close date.