Digital Marketing Manager

Are you a digital marketer who wants your work to mean something beyond the dashboard?

At Dovida, we're on a mission to support and uplift seniors through high-quality, person-centred home care. As our Digital Marketing Manager, you'll own the national digital program end to end; website, SEO and GEO, paid media, CRM and analytics, driving the campaigns that connect older Australians with the care they need and bring great people into our teams.

This is a role with genuine ownership. Reporting to the Head of Marketing, you'll work from our Toowong National Office alongside a close-knit marketing team, with the flexibility to work from home two days per week.

Why Join Us?

• Flexible hybrid working with the option to work from home up to 2 days a week

• Enjoy your birthday your way with a paid day off each year

• Paid wellness, volunteering and study leave to support your wellbeing and growth

• Save on your next car with our novated leasing options

• Be recognised at our annual Heart of Dovida Awards, celebrating the people who bring our values to life

• Bring your four-legged friend to work on our much-loved Dog Friendly Fridays!

What You'll Be Doing

• Delivering the National Marketing Program across all digital channels, guided by the Head of Marketing

• Managing our consumer website in WordPress, keeping lead capture and conversion flow optimised

• Developing and managing our SEO and GEO strategy, paid digital advertising and channel reporting

• Managing our CRM platform and building digital assets for eDMs, Local Area Marketing and recruitment campaigns

• Partnering with our digital agency and web developers, and with General Managers on local digital strategy and budgets

• Building national, local and custom performance dashboards, and sharing insights with teams including Talent Acquisition and Live-in Care

• Tracking AI and social trends, and bringing forward the ones worth acting on

What You'll Bring

• Qualifications in marketing or communications with a digital specialisation

• Demonstrated results in performance marketing across core digital channels

• Hands-on skills in WordPress, Google Analytics 4, Google Tag Manager and Meta Business Suite

• Experience managing SEO, SEM and paid digital campaigns, and working with external agencies

• Experience with CRM platforms such as Martrexo or Salesforce

• Excellent written communication and presentation skills, with the confidence to work across diverse stakeholder groups