Brand Manager

Homart has been a trusted name in health and wellness since 1992. We specialize in developing and marketing high-quality health supplements, skincare, dairy products, and pet supplements. With a focus on innovation and customer satisfaction, we’ve built a strong reputation in the industry.
As we continue to grow, we’re looking for a commercially sharp, execution-driven Brand Manager to accelerate brand equity and financial performance across major Australian retail pharmacy networks and assigned territories. Executing across the full marketing spectrum, you will mobilize cross-functional partners to hit ambitious Net Sales, Market Share, and Brand Contribution benchmarks.
As Brand Manager, you will hold total end-to-end responsibility for your portfolio's commercial success—owning the P&L, leading aggressive New Product Development (NPD), driving dynamic trade marketing calendars, and executing impactful, full-funnel consumer campaign
Key Responsibilities:
Channel & Trade Execution: Lead trade marketing strategies for major national pharmacy accounts. Maximize co-op advertising spend, catalogue inclusions, POS placement, and promotional ROI.Brand Strategy & P&L Ownership: Build and execute annual Brand Plans that accelerate Net Sales, Market Share, and Brand Contribution. Own pricing, SKU optimization, and Brand Marketing Expenditure (BME) budgets.Full-Funnel Marketing Communications: Deliver integrated, high-performing integrated campaigns across mass media, digital/social platforms, SEM, PR agency teams, and owned digital channels.NPD & Regulatory Innovation: Drive the product development pipeline from concept to shelf, collaborating closely with in-house R&D, technical, and regulatory teams within a TGA-compliant environment.Insights & Commercial Decision-Making: Leverage consumer insights, scan data, and competitor intelligence to make data-backed growth decisions and report monthly on performance metrics.
QualificationsExperience: 3–5+ years in Brand Management within FMCG, Health/Nutraceuticals, Skincare, or Consumer Healthcare.Channel Expertise (Essential): Proven track record working with major Australian retail pharmacy channels—direct experience managing pharmacy co-op calendars is highly preferred.Regulatory Landscape: Solid understanding of advertising in a regulated environment (TGA / complementary medicines experience strongly regarded).Financial Acumen: Comfortable reading P&Ls, running activity ROI post-evaluations, and managing complex marketing budgets.Excellent project management skills with a hands-on, cross-functional approach across manufacturing, supply chain, agency partners, and retail buyers..