Digital Marketing Specialist -Travel Industry

Drive Digital Growth Across APAC

Are you a digitally focused marketer who loves turning strategy into campaigns that deliver measurable results?

An exciting opportunity is available for a Digital Marketing Specialist – APAC to join a high-performing regional marketing team within a global tourism and travel organisation. This role will play a key part in delivering integrated digital and go-to-market campaigns across the Asia Pacific region, helping to build brand awareness, generate leads and drive customer acquisition.

This is a hands-on role suited to someone who enjoys working across multiple channels, collaborating with creative and media partners, analysing performance and continually looking for ways to improve results.

About the Role

Working closely with the APAC Consumer Marketing Manager and wider Product, Content, CRM and Creative teams, you will take ownership of the execution and optimisation of integrated marketing campaigns.

You will be responsible for:

• Delivering integrated go-to-market campaigns supporting product launches, seasonal promotions and key commercial priorities.

• Managing campaigns from briefing through to implementation, optimisation and post-campaign reporting.

• Working with creative teams and external media agencies to develop and deliver compelling customer-facing campaigns.

• Planning and optimising digital campaigns across paid social, SEM, SEO, display, video and email.

• Coordinating campaign messaging, creative assets and communications across multiple customer touchpoints.

• Monitoring campaign performance and using data to identify opportunities for optimisation and growth.

• Working closely with Product, Content and CRM teams to ensure customer journeys and messaging are aligned.

• Supporting marketing automation and the use of AI-powered tools to improve campaign efficiency, targeting and performance.

• Monitoring website functionality and ensuring the digital customer journey is seamless, particularly across performance marketing activity.

• Working with digital and media agencies to plan, execute and maintain online advertising activity.

About You

You’ll be a digitally savvy marketer with a strong understanding of how different channels work together to deliver commercial outcomes.

You will ideally bring:

• 2+ years' experience executing digital advertising or integrated marketing campaigns.

• Experience across SEO, SEM, paid social, email marketing, websites and digital analytics.

• Strong knowledge of Google Analytics/GA4 and Google Search Console.

• Experience working with WordPress or another CMS.

• Strong analytical skills and the ability to turn campaign data into practical recommendations.

• A genuine test-and-learn mindset and a passion for continuously improving campaign performance.

• Experience working with external agencies and multiple internal stakeholders.

• Strong communication, project management and organisational skills.

• The ability to manage multiple priorities and deadlines in a fast-paced environment.

• A proactive, self-motivated approach with the confidence to work autonomously.

• Tertiary qualifications in Marketing or a related discipline are highly regarded but not essential.

Great salary and career progression on offer.