CRM & Shopify Content Specialist

CRM & Shopify Content Specialist (Part-Time – 3 Days Per Week)

Sydney (Australia)
3 Days Per Week (2 days office, 1 day WFH)
$100,000 FTE (Pro Rata ~$60,000 + Super)

At Basics By B, we're one of Australia's fastest-growing beauty brands, selling direct to customers across Australia, New Zealand, the UK and the US. We're looking for someone who loves both creativity and data—someone who can build high-converting email campaigns, keep our Shopify stores looking their best, and use AI to create outstanding marketing assets.

This isn't a role where you'll simply schedule emails or make website updates. You'll own the customer experience across our CRM and Shopify stores, constantly looking for ways to improve performance, increase conversion, and drive revenue.

If you're proactive, commercially minded, and love moving quickly without layers of approvals, we'd love to hear from you.

What You'll Be Doing

CRM & Email Marketing

• Own our Klaviyo lifecycle marketing strategy and execution

• Build and optimise email flows, campaigns and customer segments

• Plan and execute promotional campaigns across multiple markets

• Run A/B tests and continually improve open rates, click rates and revenue

• Monitor database health and implement retention initiatives

• Analyse campaign performance and make data-driven recommendations

Shopify & Website

• Manage and update our Shopify stores across Australia, New Zealand, the UK and the US

• Build landing pages and campaign pages

• Upload products, create bundles, promotions and collections

• Maintain website content and merchandising

• Optimise the customer journey and conversion rate across the site

AI Content Creation

AI is a core part of how we work.

You'll be expected to use AI tools daily to create high-quality marketing assets quickly and efficiently, including:

• Product and campaign imagery

• Lifestyle and eCommerce visuals

• Website banners and promotional graphics

• Creative concepts for email campaigns and product launches

We're looking for someone who genuinely understands how to leverage AI to produce premium creative work—not someone who's only experimented with it.

About You

You'll ideally have:

• 4+ years' experience in CRM, eCommerce or digital marketing

• Extensive hands-on experience with Klaviyo

• Strong experience managing Shopify stores

• Excellent understanding of customer lifecycle marketing

• Proven ability to improve email performance and customer retention

• Strong analytical skills and a commercial mindset

• Exceptional attention to detail

• Excellent organisational skills with the ability to manage multiple projects

• Confidence working independently and taking ownership

• Advanced experience using AI tools for image generation and creative production

Experience within a DTC beauty, fashion or lifestyle brand will be highly regarded.

Why Join Basics By B?

• Genuine ownership of your work

• Opportunity to make a direct impact on business growth

• Flexible remote or hybrid working

• Work with an ambitious, fast-growing Australian beauty brand

• Be part of a team embracing AI and innovation

• No unnecessary hierarchy or agency bottlenecks—great ideas get implemented quickly

If you're excited by combining CRM, Shopify and AI to build exceptional customer experiences, we'd love to hear from you.