Digital Marketing Coordinator

Digital Marketing Coordinator

Lake House Group · Daylesford, Victoria

Part-time · On-site (2-3 days on property)

The Opportunity
For more than 40 years, Lake House has been one of Australia's most enduring luxury hospitality destinations — a family-owned group built on the art of hospitality, quality, integrity and a passionate belief that good food matters. We are not a business chasing trends. We are custodians of a story that spans three generations of loyal guests, and we are looking for someone to help tell it beautifully.

This is a rare role for a serious, thoughtful digital marketer who understands the difference between building a brand and chasing a viral moment. If you believe marketing done with integrity is more powerful than click-bait volume, and you're excited by how emerging tools — including AI — can propel a storied brand forward with intelligence and restraint, we'd love to meet you.

The Role
Working across our three destinations — Lake House Hotel, Restaurant & Spa; Dairy Flat Lodge & Farm; and Wombat Hill House café — you'll coordinate and execute digital campaigns that reflect the calibre of the brand at every touchpoint.

Deliver integrated campaigns across websites, EDMs, social media and on-site opportunities, with proficiency in HubSpot or a similar platform.

Create and manage content across Facebook, Instagram and TikTok — writing with precision and a genuine ear for the brand voice. Film, photograph and capture content (video, static photography and audio), edit with a strong eye for visual styling, and manage engagement, optimisation and reporting.

Coordinate professional photoshoots, digital content, image editing and distribution. Manage website editing and troubleshooting, EDM generation, tracking and optimisation, and keep Google listings current and accurate.

About You
You are tech-savvy and genuinely fluent in this space — quite possibly you know more than we do, and that's exactly what we want. You bring exceptional writing skills and an exacting eye for detail and visual styling. You are curious about AI and its thoughtful application, but you have no interest in fads, cheap tricks or profitless volume. You are classy in your work, accountable in your coordination and delivery, and you understand that our brand always comes first.

Above all, you understand what makes Lake House different — and you want to be part of carrying a 40-year legacy forward with integrity and a genuine point of difference.

Essential
Demonstrated experience in digital marketing, social media and content creation
Proficiency in HubSpot or a comparable marketing platform
Exceptional written communication and brand-appropriate copywriting
Experience with EDM generation, website editing and analytics/reporting
A strong personal aesthetic and meticulous attention to detail
Ability to travel to the business at least two days per week (on-site is essential to this role)

Desirable
Interest and capability in AI applications for marketing
Experience marketing a luxury, hospitality or food-and-beverage brand
A love of good food, wine and regional living

This is a special role with genuine room to grow for the right person. If that's you, we'd love to hear from you.

Lake House Group is a family-owned and operated business in Daylesford, Central Victoria.