Social Media & Communications Coordinator

About Us

All Purpose Coatings (APC) is a family-owned and proudly operated Australian business, based at our Head Office in Bundamba, QLD. We've grown into three brands (APC, Products by APC, and Resi Art), but we've held onto what got us here: a close-knit team, hands-on leadership, and real pride in the work we put our name to. Join us and you'll feel that from day one. This isn't a big corporate machine, it's a team that knows your name.

About the role

Reporting to the Marketing Manager and based full-time at our Bundamba Head Office, you'll own the social media and communications for all three APC brands: planning and posting content, filming and editing video, writing everything from captions to internal updates, and keeping our team, customers and installers in the loop across every channel. It's a hands-on, high-variety role: three brands, four platforms, and both the creative and the communications side of the brand in your hands.

Key responsibilities

• Plan and manage content calendars across Instagram, Facebook, LinkedIn and TikTok for APC, Products by APC and Resi Art, aligned to campaigns, launches and seasonal promotions.

• Film and edit short-form video content for Instagram, Facebook and TikTok that keeps pace with current trends and platform best practice

• Write on-brand captions and publish daily across all channels, including real-time Stories content that keeps our feeds active

• Manage community engagement: responding to comments and messages, engaging with installer and tagged posts, across all three brands

• Monitor and respond to Google reviews and keep business listings hours, details accurate and current

• Write and distribute internal updates that keep the wider APC team informed and engaged

• Support external communications: media releases, supplier and customer updates, and trade-show or event promotion

• Track what's working across channels and campaigns, and adjust the calendar accordingly

About you: Essential

• 1–3 years' experience in social media, content or communications coordination, ideally managing more than one brand or channel at once

• Hands-on video filming and editing skills for short-form platforms (e.g. CapCut, Premiere Rush, InShot, or similar)

• A confident, adaptable writer who can shift tone across social captions, internal updates and external/customer communications

• Experience with a content scheduling tool (e.g. Meta Business Suite)

• Comfortable with a fast-paced, high-volume daily posting schedule across multiple channels

• Comfortable using AI tools (e.g. for content ideas, captions or editing workflows), or genuinely willing to learn

About you: Desirable

• Experience in manufacturing, trade, building products or another B2B/B2C hybrid environment (desirable)

• Experience drafting media releases, newsletters or other stakeholder communications (desirable)

• A portfolio or reel demonstrating branded short-form video work (desirable)

Benefits

• Genuine creative variety across three distinct, growing brands, not a single-channel, single-brand role

• Office dogs and fully stocked staff canteen with snacks

• On-site parking