Marketing Manager (Parental Leave Cover) Fleur Collective

About the role

This is a Marketing Manager role (Parental Leave Cover - 14-15 months) with Fleur Collective, a homegrown Australian independent fashion brand known for comfortable, confidence-boosting dresses and workwear.

You’ll be stepping into a well-oiled, high-performing marketing team, taking over from a much-loved Marketing Manager who is heading on parental leave. There are big shoes to fill, but you’ll also inherit strong foundations, established processes and a capable team who know the brand and work brilliantly together.

You will lead marketing across all channels with a strong focus on organic opportunities, take autonomy in creating and executing strategies, and bring fresh energy and ideas to an already successful marketing function.

Key responsibilities

• Drive brand growth and customer acquisition across all channels with specific focus on organic opportunities

• Lead photoshoot production from concept to delivery – developing creative concepts, coordinating shoots, and ensuring final assets are on-brand and ready across all marketing channels

• Plan and execute weekly release comms strategies to keep loyal customers engaged and excited

• Own CRM and database growth – maximise the value of customer database through segmentation, lifecycle marketing, automated flows, retention strategies, reactivation and ongoing testing

• Lead email marketing – from campaign strategy and planning through to execution, optimisation and performance analysis

• Own content and influencer strategy – from concept through to outreach, partnerships and execution

• Shape and protect the brand across every customer touchpoint

• Lead, mentor, and inspire a team of junior marketing specialists

• Get hands-on and proactive – turn ideas into action quickly

About you

• Proven marketing experience with a track record in brand growth and customer acquisition

• Strong skills in CRM, email marketing, content creation, and influencer outreach

• Strategic thinker with a creative flair and hands-on approach

• Comfortable leading and developing a small team

• Hungry to take ownership, solve problems, and push for results

• Passion for fashion, branding, and creating exceptional customer experiences

About us

Fleur Collective is one of Australia's most loved independent fashion brands, a homegrown Australian success story known for comfortable, confidence-boosting dresses and workwear for women who want style without compromise. The brand is built on ethics, integrity, and empowerment.