Membership Sales Representative

Membership Sales Representative

 About the VFF

The Victorian Farmers Federation is the peak body representing Victoria's farmers. We advocate for our members, build a strong and connected agricultural community, and champion the industry across the State.

 About the role

We're looking for a driven, relationship-focused sales professional to grow our membership base. You'll proactively sell VFF membership to farmers, agribusinesses and industry stakeholders, manage a disciplined sales pipeline from prospecting through to conversion, and help farmers understand the real value of belonging to the VFF.

This is a hands-on, target-driven role that combines outbound sales, event attendance and field engagement across regional and rural Victoria, with an office base in the Melbourne CBD.

You'll report to the Director – Membership and Marketing, and work closely with our Regional Engagement Representative, Media and Communications Manager, Digital Campaigns Specialist and Policy teams.

What you'll be doing

• Proactively selling VFF membership through outbound calls, in-person meetings, events and digital channels

• Achieving individual sales targets, KPIs and revenue budgets

• Managing a sales pipeline using CRM tools, from first contact to conversion

• Identifying upsell, renewal and cross-sell opportunities to grow member value and retention

• Attending Branch meetings, Field Days, forums and seminars to build face-to-face relationships

• Maintaining accurate sales records and reporting, including updates for the Board

 What you'll bring

• A proven track record in sales, with demonstrated ability to hit targets and KPIs

• Strong relationship management and negotiation skills across a varied demographic, including government and corporate stakeholders

• Experience in membership sales, marketing or engagement

• Confident written and verbal communication skills, including public speaking

• High attention to detail and strong organizational skills

• The ability to work autonomously with minimal supervision

• A current Victorian driver's license and willingness to travel extensively across the State, including overnight and after-hours work

• Availability to work from our Melbourne CBD office three days per week for the duration of this fixed-term role

 Desirable

• Experience in agriculture, membership or the not-for-profit sector

• Familiarity with CRM systems (SwiftFox), telemarketing or membership sales software

• Knowledge of Victoria's farming community and regional stakeholder networks

 Why join us?

You'll be part of a small, passionate team working at the heart of Victoria's agricultural industry — helping farmers get the support, advocacy and community they deserve.

 How to apply

Click "Apply" to submit your resume and a cover letter outlining your relevant experience.