Marketing Manager — QSR

About the Role

1919 Master Lanzhou Beef Noodle is looking for an execution-focused Marketing Manager ready to build something real — driving brand presence, customer engagement and growth across our rapidly expanding national network. This is a genuine ownership role: you'll shape marketing end-to-end, from strategy through to store-level execution, leading a small, lean team with 1 direct report. You're equally energised equally energised by big-picture thinking and getting things done on the ground, as we scale toward significant national expansion.

Key Responsibilities

• Develop and execute the annual marketing plan, driving brand positioning and consistency across our multi-brand portfolio

• Manage the NPD Stage Gate process and lead new product and menu launches

• Plan and deliver national marketing campaigns across digital, social, in-store and local channels

• Drive digital and social strategy, including culturally relevant campaigns for Chinese-speaking customers (WeChat, Xiaohongshu)

• Build relationships with shopping centre management to secure brand exposure and promotional opportunities

• Support Local Area Marketing and new store openings across 40+ sites nationally

• Manage the marketing budget with a clear focus on ROI and commercial impact

• Track campaign performance weekly and report on brand sentiment, NPS and customer feedback

Required Experience

• Bachelor's degree in Marketing, Communications, Business or related field

• 4–7 years' marketing management experience in hospitality, QSR, retail or multi-site business

• Fluent Mandarin (native/bilingual proficiency) — this is essential

• Proven success in campaign management, digital marketing and brand strategy

• Strong commercial mindset with a clear focus on sales impact and ROI

• Highly hands-on, with the ability to manage multiple campaigns simultaneously

Preferred Experience

• Experience with Chinese marketing platforms in Australia

• Understanding of culturally relevant marketing for Chinese audiences

About the Company

1919 Master Lanzhou Beef Noodle is a fast-growing national hospitality group specialising in authentic Lanzhou hand-pulled beef noodles, with 40+ stores and strong Chinese heritage. Backed by an ambitious growth strategy, we're scaling fast and building something genuinely exciting.

Benefits

• Real ownership in a high-growth, national QSR brand

• Direct impact on sales and expansion, supported by a Marketing Assistant

• Clear path to senior marketing leadership as the business scales

• Hands-on, fast-paced culture where your work genuinely moves the business

If this sounds like you, please click “Apply"