CRM Coordinator (Part-Time, 3 Days per Week)

About the RoleWe're looking for a CRM Coordinator to support the execution and continued growth of our global CRM program. Working closely with the CRM Manager, you'll help deliver best-in-class email and SMS marketing across multiple regions, using customer insights to create engaging, high-performing campaigns. This role focuses on operational execution and is ideal for someone who is detail-oriented, data-driven and thrives in a fast-paced ecommerce environment.
What You'll DoSupport the execution of the CRM calendar across multiple regions, ensuring campaigns are delivered on time and to a high standard.Collaborate with the CRM Manager, Design and Marketing teams to brief and deliver CRM campaigns that align with the marketing calendar, product launches and promotional periods.Build, test and schedule email, SMS and lifecycle campaigns in Klaviyo, ensuring accuracy across content, links, segmentation and dynamic content.Assist with audience segmentation and personalisation to deliver relevant customer experiences based on behaviour, geography and lifecycle stage.Conduct QA across all CRM communications to ensure a seamless customer experience across desktop and mobile.Monitor campaign performance and prepare campaign reporting, identifying insights and opportunities for ongoing optimisation.Support ongoing testing and optimisation initiatives, including A/B testing, automation improvements and customer journey enhancements.Assist with data integrations required for journeys, product feeds and behavioural data.
About You2+ years of experience in CRM, email marketing or lifecycle marketing.Previous experience with platforms highly regarded: Klaviyo, Shopify+, Google Analytics.Experience building, testing and deploying email and SMS campaigns with strong attention to detail.Understanding of audience segmentation, lifecycle marketing and personalisation principles.Analytical skills with experience interpreting campaign and customer data to identify insights and optimise performance.Excellent attention to detail, with a thorough QA process and commitment to delivering high-quality customer communications.Able to work independently, manage competing priorities and deliver work to deadlines.An appreciation for interiors, homewares or design is highly regarded.
About Bed ThreadsBed Threads was launched in 2017 with the mission to make the luxury of a good night’s sleep and beautiful home a reality for all, through our high-quality products, inspiring content, and inclusive community. We have a particular focus on art, colour, and playful design, with a mission to encourage you to make your home your own.
Role DetailsPart-time (3 days per week including Tuesday and Wednesday at our Rosebery HQ)Reporting to the Bed Threads CRM ManagerBased in Sydney