DUAL ROLE Social Media & Content Manager + Front Desk

**PASSION FOR PICKLEBALL PREFERRED

Role Overview

Own SPC’s entire social presence. Drive growth, engagement, and conversions through consistent, high-quality content and fast communication. This is a hands-on, execution-focused role.

Key Responsibilities

1. Community Management

- Respond to all DMs, comments, and enquiries daily

- Maintain fast response times and clear communication

- Implement automated responses for FAQs

2. Growth Targets (KPIs)

- Grow Instagram to 5,000 followers

- Grow Facebook to 1,000 followers

- Grow TikTok to 1,000 followers

- Maintain 5–10% engagement rate

3. Content Creation & Posting

- Daily stories and consistent feed presence

- 3–5 posts per week minimum (includes a, b, c, d, e below)

- Regular reels and short-form video content

a. Tournament Content

- Promote upcoming tournaments

- Post recap reels after events (Mark Elbourne creates reels)

- Share photo dumps (Mark Elbourne takes photos and shares with SPC)

- Publish results and standings

b. Training Content

- Minimum 1 training video per week (technique, gameplay, drills)

c. Venue Content

- Showcase facilities and atmosphere

d. Program Promotion

- Promote social play sessions and session availability (number of available spots left for each session)

- Promote DUPR sessions and session availability (number of available spots left for each session)

- Promote junior programs and school clinics

e. Commercial / Value Content

- Membership benefits and value

- Ball machine promotion

- Free weekend social play sessions and offers

- General SPC value messaging

4. Platform Expansion

- Launch and manage TikTok account

- Explore additional platforms

- Set up and grow WhatsApp Community Group

5. Brand Presence

- Ensure SPC is consistently visible in feeds

- Reshare user-generated content

- Engage with community via comments

6. Partnerships & Collaboration

- Identify and engage with brands and creators

- Organise cross-promotional visits

- Collaborate on content to expand reach with other brands

7. Linktree & Conversion Management

- Manage and regularly update Linktree

- Ensure all links are accurate and working

- Optimise link order based on priorities

- Align Linktree with campaigns and posts

- Track and improve click-through performance

KPIs & Performance Metrics

- Follower growth targets

- Engagement rate (5–10%)

- Content consistency

- Response times

- Event and program conversions via social

Skills & Requirements

- Strong understanding of Instagram, TikTok, and Facebook

- Ability to film, edit, and post content quickly

- Comfortable capturing live content on-site

- Basic video editing skills (CapCut, Canva, etc.)

- Strong copywriting skills

- Proactive and accountable

Success in This Role Looks Like

- SPC consistently visible across social platforms

- Faster event fill rates driven by social

- Strong engagement from the community

- Clear growth across all platforms

- Content driving real bookings, not just likes