Digital/Marketing Manager

Floral Interiors is a proudly family-owned Australian business and a leading supplier of premium artificial flowers, plants, trees, pots, and vases.

For over 30 years, we’ve partnered with Australia’s leading retailers, florists, garden centres, interior designers and commercial projects. Our business is predominantly wholesale, and marketing plays a key role in how we connect with our trade customers - and drive growth.

We’re looking for a hands-on Marketing & Brand Lead to bring fresh energy, creative ideas, and strong organisation to our marketing. You’ll have a visual eye, love styling and content creation, and turn product stories into beautiful EDMs and social campaigns that engage and grow our wholesale audience.

Key Responsibilities

Working closely with our leadership team, you will:

• build and manage a structured annual marketing calendar aligned to product launches, seasonal campaigns and key trade moments

• lead EDM campaigns from concept to send, ensuring consistency and impact across all channels digital channels

• own our Instagram and Facebook presence - plan, post, and create content that engages our audience while maintaining a premium visual standard

• bring your visual eye to styling, shoot direction, photography, and short-form video (reels, styling clips, behind-the-scenes content), translating imagery and footage into cohesive, eye-catching campaigns

• collaborate with buyers, designers, photographers and external creatives, to produce compelling content

• brief graphic designers clearly for EDMs, website updates and advertising as appropriate

• assist with updates to our wholesale website, including imagery, product specs and new product launches

• monitor performance using insights to refine and strengthen campaigns

• stay across digital trends and identify opportunities to grow our brand presence, boost commercial results, and continually position Floral Interiors as a leader in the trade industry

SKILLS AND EXPERIENCE REQUIRED

• Familiarity with CRM and EDM platforms, including audience segmentation and campaign management

• Confident using email marketing tools to create, schedule, and track targeted campaigns that deliver measurable results

• Experienced in social media management and analytics (Instagram, Facebook, Business Manager, LinkTree, Google Analytics)

• Strong visual eye with experience in content creation, curation, styling and short-form video

• Proficient in Adobe Photoshop or similar tools for image editing and campaign production

• Up-to-date with social media trends and able to apply them to grow engagement and brand presence

• Highly organised, and able to juggle multiple campaigns and deadlines

• Excellent written, visual and verbal communication skills with sharp attention to detail

• Creative thinker who can generate ideas and bring them to life while maintaining brand consistency

• Collaborative team player who takes ownership, is adaptable, and is willing to go beyond the role to support wider business goals

Location

Based at our Melbourne head office and showroom in Keysborough.

Full-time preferred (flexible arrangements considered).