External Sales - Electrical and Instrumentation Engineering

LECE Pty Ltd is a full-service electrical and instrumentation contracting business based in Welshpool, WA, with 35+ staff delivering across industrial, mining, commercial, and infrastructure sectors. Our capabilities span LV electrical, EEHA, instrumentation, controls and automation, and shutdown/maintenance work — with clients including major players in energy, utilities, and mining.

We're growing, and we're looking for an experienced External Sales/Business Development manager to own and drive our external sales function.

You'll be the face of LECE in the market, building relationships with new clients, growing existing accounts, and converting opportunities into signed work. This is a hands-on, quota-carrying role with autonomy, backed by a structured CRM system, a proven discovery methodology, and a business with runway on the ground (established relationships across key accounts in energy, utilities, and mining) to help you find your feet quickly, while your primary mandate is generating new business.

Reporting to the director you'll work closely with our estimating and operations teams to make sure what you sell is what we can deliver.

• Proactively identify and pursue new business opportunities across industrial, mining, commercial, and infrastructure sectors

• Support supervisors/account managers to nurture and grow a portfolio of existing client accounts

• Cold calling and outreach to new potential customers

• Run structured discovery and sales meetings using our established CRM and playbook framework

• Build and maintain a healthy, accurately forecast pipeline

• Work closely with estimating to negotiate and close sales

• Work with operations to ensure smooth handover from sale to delivery and ensure the customer is delighted through the process

• Represent LECE at industry events, site visits, and client meetings across the Perth metro area and beyond

• Electrical trade or engineering degree (you don't need to be good at it just understand the industry)

• Genuine interest and passion for the industry

• Track record in B2B sales or business development, ideally within electrical sector is preferred

• If you don't have sales experience, you will love connecting with people have genuine curiosity and listen first talk later approach.

• Confident building relationships from cold outreach through to contract signature

• Comfortable working independently and owning a target

• CRM literate (HubSpot experience highly regarded)

• Strong communicator who can talk credibly with site supervisors, engineers, and executives alike

• Self-motivated, resilient, and comfortable with a sales cycle that can run several months from first contact to close

• Genuinely want a long term Sales and BD career not just giving it a shot to get off the tools

• Competitive base salary

• Genuine autonomy in a business that's investing in its BD function, not treating it as an afterthought

• The opportunity to shape the sales function of a growing, well-regarded WA contractor

Call 0408 930 *** or 0473 823 ***

NOTE: If you don't call. Don't expect us to call you.