Senior Graphic Designer

POSITION TITLE: Senior Graphic DesignerDEPARTMENT: MarketingREPORTING TO: Head of Brand & MarketingEMPLOYMENT STATUS: Full-time_____________________________________________________________
ROLE DESCRIPTION
Reporting to the Head of Brand & Marketing, the Senior Graphic Designer plays a key role in shaping and executing the visual identity of the brand across all channels.
This role is responsible for leading the development and rollout of campaign and seasonal creative across digital, social, CRM, paid media, eCommerce, and wholesale touchpoints, ensuring consistency, innovation, and strong alignment with brand direction.
The role combines hands-on design execution with creative leadership, supporting junior team members while driving high-quality output across fast-moving marketing and campaign calendars.
KEY RESPONSIBILITIESLead the design and execution of visual assets across all brand and marketing channelsTranslate seasonal campaign direction into cohesive multi-channel creative outputsEnsure strong visual consistency across digital, social, CRM, paid media, eCommerce, and wholesaleCollaborate closely with marketing, ecommerce, and creative teams to deliver campaign rolloutsContribute to the evolution of brand identity through innovative and elevated design solutionsManage multiple projects simultaneously while maintaining high attention to detail and deadlines
DUTIES:CAMPAIGNS & CREATIVE DIRECTION SUPPORTLead the adaptation of seasonal campaign creative across all channelsEnsure campaign vision is consistently translated into social, CRM, paid, eCommerce, and wholesale assetsDevelop supporting creative elements to enhance campaign storytellingCollaborate with the Head of Brand & Marketing to refine and execute seasonal visual directionMaintain alignment between concept development and final output across all touchpoints
DIGITAL, SOCIAL & CONTENT CREATIVESupport creation of digital-first creative for social media platforms (Instagram, TikTok, etc.)Develop high-performing content variations for ongoing organic and paid useEstablish and refine design systems and templates for social and digital outputEnsure all content reflects current campaign direction and brand aestheticIdentify opportunities to elevate visual storytelling across digital channels
E-COMMERCE / DIGITAL DESIGN SUPPORTLead and support the design execution of eCommerce assets across the website and digital channels, ensuring a cohesive and elevated brand experience online.Responsible for the creation and rollout of digital-first design including homepage updates, campaign landing pages, product launches, promotional tiles, and CRM assets.Work closely with the eCommerce and marketing teams to ensure timely delivery of assets aligned with trade calendar, launches, and promotional periods.Support ongoing optimisation of the online customer experience through refined design systems, ensuring consistency across desktop, mobile, and CRM touchpoints.Maintain a strong understanding of UX/UI best practice to ensure all digital creative enhances navigation, product discovery, and conversion performance.
CRM & EMAIL DESIGNLead design and execution of email marketing campaignsEnsure CRM creative aligns with broader campaign and brand directionDevelop modular email systems and reusable design frameworks alongside marketing and digital team guidanceOversee quality control of CRM visuals prior to deployment
PAID MEDIA CREATIVELead the development of paid social creative assets and variations for testingWork closely with performance teams to optimise creative output based on resultsEnsure all paid assets are aligned with brand direction while meeting performance needsIdentify opportunities for new creative formats to improve engagement and conversion
WHOLESALE GRAPHIC SUPPORTOversee development of trade-ready creative assets for wholesale partnersSupport adaptation of campaign imagery for wholesale use across global marketsMaintain high-quality standards across all wholesale creative outputs
TEAM LEADERSHIP & CREATIVE SUPPORTSupport workflow management within the marketing teamContribute to creative problem-solving and execution efficiency
ASSET MANAGEMENT & DELIVERYEnsure all creative assets are accurately produced, organised, and delivered on timeOversee version control and consistency across all design filesMaintain structured asset libraries across campaigns and seasonal collectionsSupport smooth handover of assets across internal and external teams
GENERAL CREATIVE RESPONSIBILITYSupport ongoing evolution of brand identity through considered design outputContribute ideas and concepts during campaign and seasonal planning phasesProvide ad hoc design support across marketing and creative needsMaintain awareness of industry trends to inform creative direction and innovation