Content Marketing Executive

Launched in 2017 by Founder and Creative Director Leo Lin, our brand is synonymous with bold designs and elevated luxury, and is now carried by luxury retailers around the globe.

At LEO LIN, our vision is to be a leading luxury brand renowned for joyful and bold designs that ignite a sense of wonder, adventure and happiness in every woman.

Our purpose is not merely to create fashion; it is to create an emotional connection that lingers with our clients, making them feel special and confident in every memorable moment.

• The Joy is in the Journey
• Luxury in Every Detail
• Lead by Listening
• Committed to Social Responsibility

Reporting into the Senior PR/Marketing Manager, our future Content Marketing Executive takes ownership of the organic content calendar across Instagram, TikTok, and Pinterest. Collaborating strongly with Brand & Digital Marketing, you will drive content capture and creation across AU, US, and ME markets, and work towards seasonal storytelling that brings the LEO LIN brand to life.

• 3+ years experience in Marketing
• Fashion experience essential, luxury is preferred.
• Experience using design and illustration software (e.g., Adobe Illustrator, Photoshop, InDesign) and familiarity with digital design workflows.
• Strong awareness of global fashion trends, retail markets, and customer behaviour, with an eye for commercial viability and brand alignment.
• High attention to detail and luxury alignment
• Excellent organisational skills, adaptability in a fast-paced environment, and a commitment to inclusive, respectful teamwork.

Key Responsibilities

• Own the day-to-day content calendar across Instagram, TikTok, and Pinterest, working within the strategic framework set by Brand & Marketing Department, alongside the amplification strategy of Digital Marketing Manager.
• Develop and execute high-quality visual and written content for organic social, including feed posts, Reels, Stories, and TikToks, that aligns with the brand’s tone of voice and aesthetic direction.
• Collaborate with the Senior PR & Marketing Manager and Digital Marketing Manager on seasonal content pillars — ensuring content is planned, market-relevant, and executed with intention
• Actively contribute to content ideation across both AU, US and ME markets, with an awareness of opposing seasonalities and cultural moments.
• Plan and create still-life and product content to supplement campaign assets — including grid fillers, collection mood content, and activation hype moments.
• Develop blog content and captions that extend brand storytelling in a seasonally relevant, market-specific way.
• Create all promotional graphics, ad assets, and designed social content for full and off-price calendar moments.

• Support the Digital Marketing Manager across marketing execution tasks including but not limited to: EDM scheduling, asset coordination, and paid media campaign briefing.
• Assist with the preparation of marketing reports, pulling performance data from digital platforms and providing content-level commentary.
• Support lead generation campaign content — sourcing and briefing creative assets for paid social lead gen formats as directed
• Assist with coordination of affiliate or partnership content as the program grows.
• Support the execution of House of Leo loyalty program communications from a content perspective, including email visuals and social assets

• Capture BTS video and photo content at campaign shoots and e-commerce shoots, with an eye for what will perform on social.
• Develop the showroom as a consistent content environment — building a library of assets across seasons that support organic and paid social.
• Identify and flag content capture opportunities across the brand calendar, ensuring the team is always ahead in terms of assets

• Maintain brand consistency across all assets & documents.
• Regularly create ad & promotional graphics to support full price and off price trade.
• Maintain tight asset management and version control across hard drive & Google drive, ensuring relevant content is saved down correctly and in a timely manner.

• Manages briefs & deadlines to ensure creative is delivered to meet the marketing calendar objectives.
• Through team, ensures all marketing activities meet business requirements.
• Clear and proactive communication on projects and timelines with all departments.
• Demonstrates a ‘can do’ attitude with clear and positive communication with all departments.
• Naturally creative – you’re always saving things that inspire you and thinking about how they could apply to LEO LIN
• Proactive and switched on, innately detail-orientated.
• A team player who genuinely enjoys being part of a collaborative, fast-moving environment
• Excited about digital marketing as a discipline — you’re curious about how content connects to performance, and you want to learn more.