Founding Sales Representative

Dexify is an AI-powered voice assistant built for Australian tradespeople — electricians, plumbers, builders. We handle quoting, scheduling and admin so tradies can focus on the tools, not the paperwork. We're early-stage and looking for our first sales hire. This isn't about joining a sales team — it's about building one.
The RoleYou'll own the entire sales function from day one. Working directly with the founders, you'll turn conversations into paying customers, build the pipeline from scratch and shape how Dexify goes to market.
What You'll DoGenerate new business through proactive outbound prospectingMeet with business owners and decision-makers via phone and videoDemonstrate how Dexify helps tradies generate more customers and revenueRun ~20 outbound sales conversations per week and drive free trial sign-upsConvert trial users to paid subscribers — consistently hitting sales targets and KPIsBuild and manage your own sales pipeline in our CRM from the ground upCapture product feedback and feature requests from every conversation to inform the roadmapWork closely with leadership to identify new commercial opportunities
Who We're Looking ForThis isn't the right role for someone who prefers waiting for inbound leads. We're looking for someone who genuinely enjoys the challenge of opening doors, building relationships, and winning new business.2+ years of successful SMB outbound B2B sales experienceA proven history of consistently exceeding sales targetsConfidence making cold calls and creating opportunities from scratchExcellent communication and relationship-building skillsStrong commercial acumen and a genuine interest in how small businesses operateA competitive, self-driven mindset with high personal standardsCuriosity about AI, technology and innovation
What You'll GetCommission on every customer you bring in — active from day oneMeaningful equity granted via ESOP after your trial periodGrowth path to Head of Sales or Head of Growth with additional equityOpportunity to build and lead your own sales and marketing teamDeep training on AI, voice agents and the trades industryDirect access to the founding team — your feedback shapes the product
Join an AI-First CompanyWe're an AI-first company — AI is at the forefront of how we work, build and grow. You'll be selling a product that's genuinely on the cutting edge of what AI agents can do and you'll have a front-row seat as the technology evolves. You'll also have the opportunity to work on entrepreneurial projects beyond your core sales role, giving you the chance to test ideas, uncover your strengths and shape where you can make your biggest contribution to the company over time.
The DetailsCommitment: ~12-15 hours/week (flexible)Location: Sydney preferred, remote considered
Interested? Tell us why joining Dexify excites you and attach your CV.Apply → contact@dexifyai.com