Marketing Manager

About the role

This is a newly created key role with genuine ownership of the marketing function. You will take ownership of the marketing function and help drive the next stage of growth. This is not a consumer or social-media marketing role. The role requires someone who understands B2B, industrial products, wholesale distribution and channel marketing.

Key responsibilities

• Develop and execute B2B marketing strategy
• Develop campaigns that help distributors sell more products and drive growth
• Generate qualified leads through digital, email, LinkedIn, SEO and other channels
• Develop product marketing, catalogues, brochures, promotions and sales material in conjunction with sales executives
• Support trade shows, industry events and distributor campaigns
• Improve websites and online product experience
• Develop distributor and point-of-sale merchandising programs
• Identify new distributors, customers and market opportunities
• Support expansion into international markets, including identifying overseas distributors and developing market-entry campaigns
• Measure marketing performance and ensure activity delivers commercial results

About you

• At least 5 years' B2B marketing experience
• Experience in a related sector such as industrial products, manufacturing, plumbing, gas, hydraulics, pneumatics, engineering, automotive, transport, building products, electrical, hardware or wholesale distribution
• Experience marketing physical products through distributors, wholesalers, dealers or resellers
• Commercially minded with understanding of the sales process
• Able to work well with the sales team
• Hands on, able to develop strategy and get involved in campaigns, content, digital marketing, customer relations and market analysis
• International marketing or market-entry experience highly regarded

About us

We are an established Australian manufacturer, importer and wholesale distributor of industrial fittings, brass fittings, gas components and related products, supplying wholesalers, distributors, resellers and trade customers across Australia and overseas.