Senior Dental Marketing & Patient Growth Manager

Senior Dental Marketing & Patient Growth ManagerLocation: Hampstead Dental, Maidstone VICRole type: Full-time preferred; part-time may be considered for the right candidateStart date: Immediate or negotiableHampstead Dental is looking for an organised, proactive and commercially minded Senior Dental Marketing & Patient Growth Manager to join our team in Maidstone, Melbourne.This is a hands-on, on-site role for someone who enjoys working inside a busy dental practice, coordinating marketing activity, improving patient engagement, and helping the clinic grow in a structured and measurable way.This is not simply a social media role. We are looking for someone who can manage and coordinate marketing across the practice, keep projects moving, support patient enquiry growth, and ensure marketing activity is connected to real business outcomes.The right person will be practical, confident, highly organised, and comfortable working closely with dentists, reception, nurses, management, external marketing agencies, photographers, designers and website providers.About the roleYou will be responsible for coordinating and improving marketing and patient growth activity across the practice, including:Managing the clinic’s marketing calendar and ensuring campaigns are planned, actioned and followed throughIdentifying content opportunities within the clinicCoordinating photos, videos, team updates, patient education content and treatment-related contentSupporting marketing campaigns for Invisalign, dental implants, cosmetic dentistry, veneers, crowns, whitening, family dentistry, emergency dentistry and general dental careCoordinating patient stories, testimonials and case material only where appropriate consent and approval processes have been completedWorking with the dental team to collect content in a professional, respectful and efficient wayCoordinating internal marketing materials including brochures, posters, QR codes, patient information sheets, review prompts and referral materialLiaising with external providers including website, SEO, paid advertising, design, photography and social media teamsHelping monitor website enquiries, phone enquiries, campaign leads and new patient enquiry sourcesWorking with reception and management to ensure marketing enquiries are followed up appropriatelySupporting Google Business Profile activity, review generation and local visibilityAssisting with newsletters, patient reactivation campaigns and seasonal promotionsKeeping marketing projects organised using checklists, calendars, task lists and weekly updatesProviding regular updates to management on campaign progress, enquiries, completed tasks and upcoming prioritiesThe right person will haveStrong organisation, planning and follow-up skillsExcellent communication skillsA professional and friendly manner with patients and staffConfidence working in a busy clinical environmentA practical understanding of digital marketing, content coordination and patient engagementConfidence with photos, videos, social media and content planningGood attention to detailInitiative, reliability and accountabilityAbility to work independently and keep projects movingAbility to follow systems, approval processes and deadlinesRespect for patient confidentiality, privacy and consent requirementsA strong interest in helping a healthcare business growExperience that would be highly regardedExperience in any of the following areas would be valuable:Dental or healthcare marketingCosmetic, medical, allied health or specialist clinic marketingTreatment coordination or patient liaisonDental reception or practice administration with marketing exposureSocial media coordinationWebsite, SEO or digital marketing coordinationGoogle Business Profile, online reviews or local business marketingPaid advertising coordination with external agenciesPhotography, video or content production coordinationImportantThis role involves marketing activity in a healthcare setting. Patient images, videos, testimonials and treatment-related content must only be used when appropriate consent, privacy and approval processes have been followed.The successful candidate will need to understand that healthcare marketing must be professional, ethical, accurate and respectful. Marketing content must support patient education and informed decision-making.About youThis role would suit someone who is organised, confident, practical and proactive. You may already have experience in dental, healthcare or local business marketing, or you may have a strong marketing background and be looking for a more hands-on role where you can directly contribute to practice growth.You should enjoy working with people, coordinating multiple tasks, solving problems, following up, and turning ideas into completed marketing actions.How to applyPlease apply with your resume and a short cover letter outlining:Your experience in marketing, healthcare, dental, patient engagement or business growthExamples of marketing projects, content, campaigns or patient engagement initiatives you have been involved inWhy this role interests youHow you would help a dental practice attract and convert more suitable patient enquiriesShortlisted applicants may be asked to discuss a simple 90-day marketing action plan as part of the interview process.