Digital Marketing Coordinator

Go far with IOR

IOR might be the greatest Aussie success story you haven’t heard of… yet.

From humble roots in Eromanga, QLD, we’ve been fuelling the furthest corners of Australia for over 40 years. But we think the most exciting journey’s still on the horizon.

Joining IOR means stepping into a role where your work genuinely matters. As our Digital Marketing Coordinator, you'll take ownership of a critical part of the customer acquisition journey, helping drive new business through paid social campaigns, website optimisation, and marketing automation. You'll work across creative, content, data, and technology to ensure prospective customers discover IOR, engage with our brand, and ultimately become customers. This is a hands-on opportunity to make a measurable commercial impact while working within a supportive and agile marketing team.

About the role

This role sits within our Digital & Marketing team and is responsible for driving customer acquisition through digital channels. You'll manage paid social campaigns, optimise our website experience, build HubSpot workflows and EDM campaigns, and use performance data to continuously improve results. With a strong focus on conversion, you'll play a key role in growing our customer base and enhancing the effectiveness of our marketing funnel.

• Plan, execute and optimise paid social campaigns focused on customer acquisition and lead generation.
• Manage website content, SEO and AEO initiatives in WordPress to improve visibility, engagement and conversions.
• Build and maintain HubSpot EDM campaigns, automated workflows, lead scoring and nurture programs.
• Create compelling digital content including email copy, social media assets and light video or motion content.
• Analyse campaign and funnel performance, providing commercially focused recommendations to improve results.
• able to work 3 days per fortnight

What you'll bring

You'll be a proactive digital marketer who enjoys rolling up your sleeves and delivering outcomes directly. You combine creativity with commercial thinking and are comfortable working across multiple platforms to attract, engage and convert customers. With strong attention to detail and a curiosity for improving performance, you'll thrive in a role where your ideas and actions make a visible impact.

• Demonstrated hands-on experience using HubSpot to build EDM campaigns, workflows, lead nurturing programs and marketing automation.
• Experience managing and updating WordPress websites, including content, structure, SEO and conversion optimisation initiatives.
• Strong understanding of digital marketing fundamentals, including paid social advertising, SEO and customer acquisition strategies.
• Excellent written communication skills with the ability to create engaging email, website and advertising copy.
• Strong analytical capability with experience interpreting campaign data, reporting on performance and linking results to commercial outcomes.

Why join IOR?

Approaching each day through our values of Innovation finding solutions, Our Communities serving people, and Reliability getting results, our team is focused on delivering what really matters to our customers. It’s this mindset that drives us forward. We’re about so much more than fuel. We’re about three key things:

• Right Team: It’s the kind of place where you walk in the door and instantly know you belong
• Right Track: We’re going somewhere, and as we get bigger, so do the opportunities to get stuck in and challenge yourself
• Right Now: There’s no dragging feet or endless committees here. We deliver for Australia every single day

You’ll also be rewarded with a range of benefits, including:

• Grow your expertise and career with access to experienced mentors and ongoing training and development opportunities
• Team member and family discounts on fuel (obviously!)
• Work hard, play hard with our Blue Squad social club – trivia nights, barbecues and plenty of laughs!
• Plus salary sacrificing options, retail and health care discounts, Employee Assistance Program, and much more

Ready to go further with us?

If this sounds like you, don’t overthink it - just apply! We look forward to meeting you.

For more information and to apply, please click the “Apply” button above. All applicants will receive a response.

We provide an equal employment opportunity for all; we see the value in diversity and celebrate individuality. This looks like respectful conversations and a safe workplace where everyone thrives.