Digital Marketer

About the role

As our Digital Marketer, you will take full ownership of our digital ecosystem. You will balance high-level strategy with daily execution to drive brand awareness, website traffic, and e-commerce conversions. Whether you are looking for a flexible part-time arrangement or an immersive full-time career, we are ready to tailor this role for the right candidate.

Key responsibilities

• Develop, execute, and monitor comprehensive digital marketing roadmaps aligned with business growth and product launches

• Launch, optimise, and manage paid campaigns across Google Ads, Meta (Instagram/Facebook), and other potential platforms to maximise ROAS

• Conduct keyword research, optimise on-page content, and implement technical SEO best practices to grow organic traffic

• Optimise digital footprint for AI-driven search engines, voice search, and conversational platforms like ChatGPT and Google Gemini

• Design, segment, and execute targeted email campaigns and automated flows (MailChimp) to nurture leads and retain customers

• Track key performance indicators (KPIs) and deliver actionable monthly insights to the team

About you

• Proven track record running successful e-commerce or interior design/lifestyle marketing campaigns

• Deep understanding of Google Analytics 4, Meta Ads Manager, Google Ads, and email marketing platforms

• Forward-thinking mindset with an understanding of how AEO is reshaping modern search behaviour and staying relevant in all advances in this industry

• Eye for luxury design aesthetics, ensuring all copy and campaigns match premium brand identity

• Ability to work independently, manage budgets responsibly, and pivot strategies based on data

About us

Loughlin Furniture is a premium, handcrafted timber furniture design and manufacturing business based on the Central Coast. We design and manufacture premium, handcrafted timber furniture, and we need a strategic marketer to elevate our online presence and connect our beautiful products with design-focused customers.

Benefits

• Open to full-time or part-time (minimum 3 days per week) arrangements

• Work from our beautiful Central Coast showroom & warehouse (or potentially hybrid work model)

• Join a passionate, supportive and collaborative team that values quality craftsmanship and innovation

• Opportunity to shape the digital future of an established, premium Australian brand