Digital Marketing Manager / PPC Expert

About the role

As a Marketing Expert, you will lead high-impact paid advertising campaigns across Google Ads, Meta and other digital channels, managing a substantial $1M+ budget with a laser focus on delivering exceptional ROI. You'll craft creative strategies supported by our global team of designers, developers and industry leaders to maximise impact and drive enrolments.

Key responsibilities

• Lead, manage and optimise campaigns across Google Ads, Meta (Facebook and Instagram) and other relevant digital channels, managing search, display, video, retargeting, carousel and other campaign formats

• Use ongoing A/B testing to improve performance and conversion

• Measure the effectiveness and profitability of advertising expenditure, ensuring marketing investment generates measurable student enquiries, enrolments and revenue

• Monitor key metrics including CPC, CTR, conversion rates, cost per lead, customer acquisition cost and return on advertising spend

• Analyse profitability by product per entities, incorporating revenue, acquisition costs and other relevant commercial factors to identify where marketing investment generates the greatest return

• Calculate the actual cost of acquiring customers per entities and marketing channel, comparing the performance of Meta, Google Brand, Google Non-Brand, organic search and other acquisition channels

• Analyse whether additional advertising expenditure is generating genuinely incremental enrolments or simply receiving attribution for students who may have enrolled through existing brand awareness, organic traffic or other channels

• Translate marketing and commercial data into recommendations about which courses should be grown, repriced, repositioned, restructured or potentially discontinued

• Build revenue forecasts based on the existing pipeline and current enrolments, establishing a baseline before any new acquisition to measure the genuine revenue impact and value generated by future marketing activity

• Work closely with design, content and development teams to develop innovative advertising concepts and campaigns, converting performance data and student insights into compelling marketing messages

• Analyse search performance, competitor positioning and website rankings using tools such as SEMrush, Google Search Console and Google Analytics, working with developers to implement website improvements that strengthen SEO, user experience and lead generation

• Use platforms such as Google Analytics, Microsoft Clarity, Hitsteps and other analytical tools to understand visitor behaviour, conversion journeys and campaign performance

• Monitor and strengthen the organisation's online reputation and digital presence across relevant platforms, working with internal teams to proactively address issues and identify opportunities

• Lead the development and marketing of engaging content across platforms including YouTube, Facebook and other social channels, ensuring organic content and paid advertising work together as part of a coordinated student acquisition strategy

• Continuously monitor search visibility, website traffic, enquiries and enrolments, identifying opportunities to increase qualified traffic and improve conversion from prospective student to enrolled student

• Produce clear reporting for management that explains marketing performance, commercial outcomes, emerging risks and opportunities, with practical recommendations on where the organisation should increase, reduce or redirect marketing investment

About you

• A qualification in marketing (e.g., degree or certification) paired with relevant industry experience in paid advertising and digital marketing

• Proven ability to manage large budgets, run diverse paid campaigns, and innovate with creative strategies

• Strong proficiency in English, with the ability to craft persuasive ad copy and reports

• Exceptional attention to detail, efficiency, and a commitment to delivering high-quality, ROI-driven results

• Excellent communication skills and a collaborative spirit to align with stakeholders and report on campaign performance

• Hands-on attitude with strong interpersonal skills to build relationships and influence outcomes

• Strong team player who collaborates effectively, especially with creative teams to ideate and execute campaigns

About us

We are a well-established education business renowned for our continuous growth, innovative approach to student success, and vibrant, team-oriented culture. Our commitment to excellence has positioned us as a leader in the industry, empowering students to achieve their goals through high-quality programmes.

Benefits

• A great workplace culture that emphasises fun, innovation, and work-life balance

• A collaborative environment where your ideas are heard and implemented

• Regular fun social events and team activities to build camaraderie

• Ample room for growth within the company, including opportunities to lead larger projects and advance your career

• Ongoing training and collaboration opportunities